Marketing & Event Specialist

Position

General Marketing & Event Specialist

Location

Auburn Hills, MI 

About us

PHINIA: Advancing sustainability today, powering a cleaner tomorrow.

PHINIA is an independent, market-leading, premium solutions and components provider with over 100 years of manufacturing expertise and industry relationships, with a strong brand portfolio that includes DELPHI®, DELCO REMY® and HARTRIDGE™. With over 12,500 employees across 43 locations in 20 countries, PHINIA is headquartered in Auburn Hills, Michigan, USA.

At PHINIA, we provide fuel systems, electrical systems, and aftermarket products and solutions of the highest quality — developed and manufactured responsibly — that are designed to enhance efficiency and reduce the environmental impact of vehicles, industrial machinery, and other applications. In doing so, we contribute to a cleaner tomorrow, treat our people and surrounding communities with respect, and hold ourselves accountable to robust ethical standards.

Our Culture

PHINIA promotes and cultivates an inclusive culture and diverse perspectives, strives to maintain its reputation for excellence, thrives on the power of collaboration, and fosters the development of our talented employees. We believe in making a positive impact through our business and actions, and we take our collective responsibility seriously.

Career Opportunities

We believe in building a brighter tomorrow for our employees as well as our customers and encourage you to learn about our long history, strong culture, new technologies, and future vision. We offer a strong local presence and interesting global opportunities. Join us on this shared journey toward a brighter tomorrow.

Job purpose

Reporting to the Marketing Communications Manager, the Marketing & Training, the General Marketing & Event Specialist will be responsible for developing and executing comprehensive marketing and event strategies with a focus on the aftermarket industry. This includes defining, planning, and implementing trade marketing activities, managing the company's presence at industry tradeshows, and handling public relations (PR) efforts. The role will focus on driving brand awareness, sales, and customer engagement in the aftermarket sector

Key Responsibilities

• Define, plan, and execute trade marketing strategies tailored to the aftermarket industry, ensuring alignment with business objectives.
• Develop and implement promotional activities aimed at increasing brand visibility, product adoption, and sales within the aftermarket segment.
• Plan, coordinate, and manage the company’s participation in tradeshows and industry events focused on the aftermarket sector.
• Develop and implement promotional strategies for these events, including booth design, giveaways, collateral, and product demonstrations.
• Oversee event logistics, scheduling, and ensure post-event follow-up communications and analysis.
• Conduct research on market trends, competitor activities, and consumer preferences within the aftermarket industry to inform trade marketing strategies.
• Analyze sales data and industry reports to identify emerging opportunities and challenges.
• Work closely with the sales, product development, and customer service teams to align trade marketing strategies with overall business goals.
• Assist the senior marketing team in executing larger-scale campaigns, promotions, and initiatives focused on the aftermarket sector.

What we’re looking for

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in marketing communications, trade marketing, or a related field, particularly within the aftermarket or related industries.
• Proven experience in planning and executing trade marketing strategies and managing tradeshows/events.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Experience with digital marketing platforms and email marketing.
• Knowledge of aftermarket industry trends and customer behavior.
• Proficiency in Microsoft Office Suite and marketing software (e.g., HubSpot, Salesforce, TradeGecko).
• Strong analytical skills with the ability to interpret data and adjust marketing strategies.
• Ability to work independently and as part of a collaborative team.
• Results-oriented