Product Marketing Manager, Site Merchandising, Fashion, Sports & Outdoors Marketing

The Amazon F2 (Fashion, Sports & Outdoors) Marketing & Branding team is responsible for creating breakthrough marketing strategies and content to reach and resonate with today’s audience. We aspire to meet customers wherever they may be—on social media, on their phones and devices, across the site, in their inboxes—and provide easy ingresses to the site via beautiful, inclusive, inspiring, and innovative content. Each day feels a little bit different on this team, as we produce and promote content for an exciting array of brands, products, experiences, categories, events, and features. We challenge ourselves to produce bar-raising, engaging, and creative content – but above all else, we want to (1) make shopping fun and (2) tell stories we can be proud of.

As part of our expansion, the Amazon F2 Marketing & Branding team is seeking a Marketing Manager to lead our Fashion and Sports & Outdoors deals landing pages This role will define an always-on and seasonally relevant merchandising calendar to increase customer discovery of our sharp price point selection, act as a primary point of contact in partnership with central teams, and develop a best-in-class playbook during peak deal events.

The individual in this role Thinks Big to activate innovative campaigns, Dives Deep to gather evolving customer insights to inform and optimize the Merchandising strategy, and holds relentless Customer Obsession to ensure our customers feel inspired when they land on our shopping pages. As a member of our team, this individual will be responsible for building highly effective partnerships with our internal creative, marketing, and tech teams, including F2 marketing/creative partners, North American Stores Marketing, Softlines Discovery Tech, and World Wide Events teams



Key job responsibilities
- Merchandise the Fashion and Sports & Outdoor deals landing pages using internal merchandising tools (Content Symphony, Content Grid)
- Pull data using internal Amazon tools (Sophia Analytics)
- Develop yearly merchandising calendar that is seasonally relevant and encompasses key industry deal periods
- Lead strategy and execution of merchandising pages during peak Amazon deal events (e.g. Prime Day)
- Partner with North American Stores to stay informed on updated requirements relevant to Amazon deal merchandising
- Partner with Internal Creative Partners to develop and create best-in-class visuals & copy
- Develop testing roadmap to optimize landing pages based on customer engagement
- Partner with Automation & Tech POCs to develop and optimize automated content on pages

A day in the life
A day in the life could include:
(1) Merchandising deal landing pages using imagery and copy developed by our internal creative team
(2) Pulling and analyzing customer engagement data to share in monthly leadership reviews and to optimize strategy
(3) Inputting campaign requests to our Creative team for forward-looking seasons, launches, High-Velocity Events (HVEs), etc.
(4) Partnering with North American Stores to stay informed on timelines and requirements for merchandising during peak deal events, such as Prime Day
(5) Partnering with automation SME to develop testing strategy on deal landing pages


About the team
We’re a team of 50+, including product marketers, marketing strategists, visual designers, copywriters, merchandisers, channel leads, and beyond, sitting in NYC, Seattle, and Santa Monica. Our team is filled with a wide range of personalities and backgrounds, including experts in video, influencer strategy, large-scale 360-marketing campaigns, and beyond who have come from backgrounds in retail, tech, print media, digital media, academia, and agency work. Above all else, our team culture is built around an environment of learning, experimentation, and inventing on behalf of the customer.

We are open to hiring candidates to work out of one of the following locations:

Santa Monica, CA, USA

Basic Qualifications

- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing and digital advertising

Preferred Qualifications

- Knowledge of HTML, XML, and Excel
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accomm