Senior Buyer DTC

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TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

Senior Buyer TH DTC Buying

The Team

Within the Full Price Buying & Merchandising team, our mission is to ensure the Global Full Price product strategy is adapted to meet the specific needs of the region to maximize DTC performance & wholesale growth, and to ensure operational readiness across the Full Price buying teams. This position serves as the backbone of the Full Price team, collaborating closely with Hubs and wider TH teams to drive overall commercial performance. With an integral position in the team, the role contributes significantly to the department’s operational efficiency, strategic growth and overall success.

The Position

As DTC Senior Buyer, you will be crucial to the Full Price Buying & Merchandising team. In partnership with team leadership you will create and drive the seasonal buying strategy for the product group/division in the EMEA region, streamlining product selection, owning the quantification and ranging of the buy, and inputting to in-season trading to deliver DTC performance targets for the retail and eCommerce channels. This role is vital for achieving the Full Price Buying & Merchandising objectives and your work will be key to the commercial success of the TH brand.

Key Responsibilities:

• Strategic planning: Input into the buying strategy and sales plans at the style and product group level for specific division, focusing on DTC growth and aligning with broader business goals.
• Define & place buys: Define, quantify, and place DTC buys (incl. store ranging), ensuring the product assortment meets demand, sales goals, and financial targets.
• Regional strategy: Contribute to the product category/division's regional DTC strategy in partnership with Merchandising and channel leads, based on regional trends and consumer insights, ensuring alignment with the overall business objectives.
• Product lifecycle: Input into product lifecycles, balancing new arrivals, replenishment, and markdowns for DTC channels to maximize sales and profitability.
• Sales performance: Input into weekly business reviews on seasonal sales performance vs. buy and sell-out performance for the product category/division and collaborating with channel leads, planning, and hub teams to make data-driven adjustments as needed to meet financial targets
• Trade meetings: Collaborate with channel leads and planning teams during weekly trade meetings to provide real-time insights, adjust strategies, and address performance gaps.
• Trading support: Participate in in-season trading, including pricing, replenishment, and product presentation, ensuring alignment with sales targets and customer needs.
• Go-to-Market: Align product input and buys with commercial calendar, contributing to channel-specific Go-to-Market (GTM) strategies for seamless execution.
• DTC Launches: Contribute to store set up and DTC launches, ensuring training, execution, and visual Merchandising align with brand objectives and customer expectations.
• Tiering strategy development: Implement assortment tiering strategies for stores, based on capacity, sales plans, and grades, to ensure optimized performance and product availability.
• Cross-Functional Collaboration: Proactively collaborate with partners across planning & allocation, global & regional merchandising, e-commerce, retail, and visual mer