Job Description Summary

The Senior Marketing Manager is responsible for the development and execution of marketing strategy for the Pyxis™ Dispensing business in the US market. This role will develop, manage and deliver the go-to-market programs and value offers for Pyxis™ Dispensing portfolio. This person will utilize the BD Way of Marketing framework to develop clearly defined strategies and tactics. This highly visible role will be accountable for the execution of these strategies/tactics to achieve US Region objectives for the Dispensing business.

The position reports to the Sr. Director, US Region, Health Systems Medication Dispensing & Automation Solutions and will require close cross functional collaboration with the Global Customer Services (GCS) team, Portfolio Platforms, and Regional Marketing Teams as well as Sales, Commercial Operations, and Finance.  

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Key responsibilities Will Include:

• Engage closely with customers and sales teams to understand market dynamics, business opportunity and customer needs.

• Generate meaningful and actionable market insights.

• Analyze competitive challenges and identify implications/counterstrategies.

• Develop customer segmentation to define target segments (“where to play”).

• Articulate clear strategies and effective tactics to achieve key commercial objectives.

• Craft customer personas and journeys, based on demographics, attitudes, and behaviors.

• Target customer experience and interactions that strengthen Pyxis brand and align to segment and personas.

• Analyze customer buying process to determine ideal interaction points and triggers.

• Leverage data to predict ideal targets for lead generation.

• Illustrate customer change journey by defining current and desired behaviors.

• Create effective value offers that fulfil key customer and market needs.

• Map growth strategies to clear financial goals.

• Develop and implement omni-channel campaigns to drive strategic goals including customer retention, acquisition, and development.

• Work with 3rd party organizations such as KLAS, MDBuyline and BD internal stakeholders to optimize metrics for customer experience.

• Collaborate with global upstream teams to build launch strategy and Go-To-Market plans for new innovations.

• Successfully execute on financial and commercial objectives.

• Ensures all interested parties have opportunities to influence and contribute to decisions and outcomes.

About you: To be successful in this role, you will possess: 

• Minimum of 5-7 years of healthcare marketing experience (downstream or upstream).

• Bachelor’s degree in Marketing, Science or Engineering. MBA preferred.

• Experience with B2B marketing required.

• Experience in planning, executing and measuring marketing programs.

• Strong and effective communication skills.

• Organized and proactive with demonstrated ability to multitask and balance challenging priorities.

• Ability to provide leadership under ambiguity.

• Ability to make business decisions based on research data and other input.

• Outstanding presentation skills.

Primary Work Location

• USA CA - San Diego Bldg A&B

• Remote Acceptable

Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary offere