International B2B Marketing Associate

<p><strong>Who we are<br/></strong>At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.</p> <p><strong>What we do</strong><br/>The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!</p><p><strong>Role overview </strong></p> <p>As a core member of the international dealer marketing team, this person will be responsible for all dealer marketing across the UK business. This includes campaign strategy, planning, execution and analysis across multiple marketing channels to generate and retain revenue for the business. They will partner closely with the UK sales team and other cross-functional business units to develop a marketing strategy that offers the most support and greatest impact on the business. <br/><br/><strong>What you'll do</strong></p> <ul> <li>Strategy Development: Translate the overall UK business strategy into targeted campaign plans, including selecting appropriate channels and tactics, to achieve business and campaign goals. </li> <li>Segmentation and Targeting: Utilize audience segmentation and targeting strategies to reach the right audience with personalized messaging based on demographic, performance and behavior data. </li> <li>Campaign Management: Plan and execute marketing campaigns to attract and engage potential customers, utilizing marketing automation tools and data analytics to optimize campaign performance.</li> <li> Lead Generation: Generate high-quality leads through various marketing channels, such as email marketing, direct mail and on-site merchandising. </li> <li>Testing and Optimization: Conduct A/B tests and make adjustments to improve campaign performance, including click-through rates, conversion rates, and return on investment (ROI). </li> <li>Data Analysis: Analyze marketing data and metrics to measure the effectiveness of campaigns and make data-driven decisions for improvement.</li> <li>Cross-functional Collaboration: Collaborate with other departments, such as sales to align marketing efforts with overall business goals. </li> <li>Budget Management: Manage the budget allocated for marketing activities and ensure efficient allocation of resources. </li> <li>Market Research: Stay updated on industry trends, competitor strategies, and customer preferences to inform marketing strategies.</li> </ul> <p><strong>What you'll bring</strong></p> <ul> <li>Marketing Knowledge: A deep understanding of marketing principles of marketing principles, strategies, and tactics, with the ability to align campaign strategy with overall business objectives. </li> <li>Data Analytics: Proficiency in using data analytics tools and marketing automation platforms to analyze performance and make data-driven decisions. </li> <li>Communication Skills: Effective communication skills are necessary to collaborate with cross-functional teams and present findings to stakeholders. </li> <li>Tech-Savvy: Familiarity with marketing technology tools, such as CRM systems, email marketing platforms, and analytics tools. Marketo and Salesforce experience is a plus. </li> <li>Strategic Thinking: The ability to think strategically and develop effective demand generation plans that align with business objectives. </li> <li>Creativity: The ability to come up with creative campaign ideas and concepts that resonate with the target audience. </li> <li>Project Management: Strong organizational and project management skills to execute and manage marketing campaigns effectively. </li> <li>Adaptability: A willingness to learn and adapt to changing marketing trends and technologies. </li> <li>Attention to Detail: Precision in tracking campaign data and ensuring all elements of a campaign are executed correctly. </li> <li>Organization: Excellent organizational skills to manage multiple tasks, deadlines, and projects simultaneously.</li> </ul><p><strong>Working at CarGurus</strong> <br/>We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow wi