Brand Management & Digital Internship

Your Tasks

CARE FOR SKIN – CARE FOR PEOPLE
For more than 130 years, care for consumers and our people is what has driven us. Every day, our global brand icons, such as NIVEA, Eucerin, and Hansaplast, make more than 500 million consumers in over 200 countries feel good in their skin. Join this world of care and start your career in an environment that offers you the freedom to drive our international business with your entrepreneurial spirit. Shape your professional future from day one and explore our collaborative culture with smart, courageous teams that all share one exciting goal: developing skin care products of the next generation.

To strengthen the Eucerin team in, based in Brussels,  we are looking for a Brand Management & Digital Marketing Intern – 6 months internship July 2024.

Your main responsibilities will include: 

• Support of the Day-to-day brand management
  • Contribution to the preparation of successful launches and relaunches
  • Presentations upon requests & support developing necessary materials 
  • Office stock management and postal activities 
     
• PR & Influencer Facilitator
  • Document the PR & Influencer exchanges with the PR & Influence agency & monitor their follow-up
  • Support of the organization of events if applicable
  • Execute the influencer activities: ensure the retro-planning is respected, prepare the briefings and do the follow-up of the influencers activities in line with guidelines & in collaboration with the team 
     
• Follow-up of Digital activities in collaboration with Marketing Team:
  • Support the monthly website updates (homepage and range banners + structure) as well as the creation of new landing pages such as campaign pages
  • Prepare the briefings and do the follow-up of the creation and delivery of the Social Media posts, Newsletters and flows. 
  • Schedule our always-on organic social media posts in the Meta Business Suite, ensure a strong follow-up of the yearly planning. Analyze the monthly reports from the media agency (for boosted posts only), combined with your independent analysis of organic posts, and present the monthly social media always-on learnings and insights to the Digital Marketing Manager
  • Ensure a follow-up on the chatbot displayed on our website, guaranteeing a biannual update incorporating new and discontinued products, texts as well as new features, while also conducting a monthly analysis
     
• Competition follow-up
  • Ad-hoc analysis upon request: follow up the competition activities and landscape, market evolution in terms of product and habits trends, evolution of the communication environment; … 
  • Sharing insights to help making strong and successful plans for the Brand & provide valuable input concerning the influencer strategy & trends

Your Profile

What it takes to join us?

• Master degree-level education in Marketing, Digital or business;
• Available for 6 months, full time as from 1st of July 2024;
• Strong business proficiency in English – Fluent in French or Dutch;
• A first internship experience in a similar or equivalent role is a big plus;
• Highly interested in Dermo-cosmetics – Brand Management – Digital Marketing & especially social media; 
• You demonstrate a positive, passionate & creative mindset;
• Willingness to tackle challenges & not afraid of complexity
• Accurate – attention to details – analytical skills
• Capable to combine teamwork with diverse personalities & autonomous working
• Professional working knowledge of MS Office tools (Word / Excel / PowerPoint / …)
• Organizational skills – taking initiatives - Can-do mentality
• Strong communication skills, both written (good spelling & flow) & verbal
   

Why Beiersdorf?
A great place to work: pure and simple. Besides offering you a challenging internship, you will also receive a competitive salary & fringe benefits:

• 6 holidays (for a 6 months internship)
• Flexible working hours & 2 days of homeworking per week
• 100% reimbursement of public transportation costs
• Many more!

We know that feeling good starts on the inside. That means making people happy, from our consumers to you. Together, we work the magic that turns complex science into easy to-use products: but look beyond the formulas and you’ll find a great place to work, combining care, collaboration and pure performance to create brands that are trusted by millions.
We care for your uniqueness. All qualified applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and