Director, Community Marketing

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

​​About the Role:

We are looking for an experienced, hands-on community builder who can lead our Community efforts, while partnering with our Marketing and Product leaders to help drive forward our business. 

As Director of Community Marketing, you’ll work with senior leadership as well as the broader Marketing teams to lead, plan, and direct community engagement. You will manage a team of community leaders and will be expected to drive impactful initiatives that increase customer acquisition, engagement, and retention. You will ensure the community strategy and tactics ladder up to company objectives.

You Will:

• Build and maintain strong relationships with our new and ongoing customers, understanding their needs, preferences, and challenges
• Define clear and measurable goals for the community, such as increasing engagement, retention, loyalty, feedback, advocacy, or revenue
• Design and implement community programs, including events, content, campaigns, challenges, rewards, and  platforms, that support the community goals and provide value to the members
• Create strategy for offline and online community
• Plan, execute, and evaluate community programs, as well as manage the budget, resources, and logistics involved
• Recruit, train, and mentor the community team
• Delegate tasks, monitor performance, and provide feedback
• Guide the team on the best methods for inspiring community members to generate relevant and engaging user-generated content that can be used across multiple touchpoints throughout the marketing organization 
• Track and analyze the impact of the community on the business by collecting and reporting on relevant data and metrics, such as engagement, retention, satisfaction, referrals, revenue, or social impact
• Use various tools and methods to measure community impact, such as surveys, analytics, interviews, or case studies
• Expand the reach and influence of the community, both internally and externally, by attracting new members, retaining existing ones, and turning them into advocates or ambassadors 
• Use various strategies and channels to grow community reach, such as marketing, partnerships, word-of-mouth, or media
• Showcase the value and achievements of the community to the wider audience
• Stay on top of the trends and best practices in the field of community building 
• Adjust and innovate the community strategy, programs, and team, as well as anticipate and resolve any issues or conflicts that may arise
• Work closely with Marketing, Product, and other teams to communicate customer feedback, results, and pain points
• Contribute to and help the Content and Organic Growth group become world-class via mentoring others, contributing to cross-functional efforts, investigating new methods, and continually showcasing excellence in analytics outputs to others

You Have:

• 10+ years of experience in Member/Community-building, preferably in the health and/or start-up space
• Bachelor’s or Master’s degree in Marketing, Business, or related field, or equivalent work experience
• Very strong communication skills. Able to effectively communicate in a clear and concise manner to various levels from early career staff to SVP level. Experience communicating analyses, fielding questions from executive team members and presenting data-backed insights
• Ability to think through complex problems, determine proper analytical processes and procedures, independently derive conclusions and present results to the team
• Detail-oriented and exceptionally organized. Able to mu