Digital Inventory Analyst, Peacock AX – Digital Sales

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

As more and more advertisers embrace digital media, the need for media companies to effectively manage their ad inventory grows dramatically.  The ability for Account Executives and Sales management to know what is available, and when, is essential to the business process. The NBCUniversal Digital Media Sales Inventory team provides the highest level of “sales intelligence” while maintaining business flow and ensuring the most effective use of our ad inventory.

In this role, the Digital Inventory Analyst, Peacock AX – Digital Sales, NBCUniversal, who supports the pre & post sale process, will be primarily responsible for the processing of inventory-related requests for the expanding portfolio of ad products across our premium NBC Universal Digital streaming properties including Peacock, NBC, Bravo & partners such as YouTube. The analyst will determine inventory levels and usage patterns, and coordinate with the National Sales Planning team in discussing allocation within a fast-paced environment.

Core responsibilities include:

• Forecasting and allocating Video and Display advertising inventory for NBCU Digital Portfolio across all platforms. 
• Collaborate with National Sales Planners with on-request inventory avails, and final sign off on media plans, with emphasis on Demo Guaranteed and Advanced Audience Targeted buys. 
• Review & approve insertion orders and modifications through order management system and effectively communicate any discrepancies with Planning team.
• Execute data-focused/audience-driven requests and support our Programmatic Guaranteed business
• Focus on understanding technology, data & reporting tools/analytics needed for day-to-day tasks.
• Responsible for keeping current processes documented and accurate.
• Liaise with numerous Internal departments such as: Planning, Sales, Operations, Distribution, Sales Solutions, Research, Data Insights and Marketing.

Additional responsibilities include:

• Assist management with risk, inventory analysis, site pacing, and Ad Hoc reports as needed.
• Maintain forecasting and reporting tools to allow Sales & Planning to provide superior customer service.
• Work with Ops and Planning to optimize yield & provide input and solutions to address campaigns at risk.
• Along with team and management, analyze and understand inventory levers and patterns to refine Excel-based methodologies for forecasting all types of ad inventory.

• QA and maintain inventory tools and systems.

Qualifications

Qualifications:

• A minimum of 1 year online media experience; including internship experience.
• Ad Operations / Inventory Management background strongly desired.
• Bachelors degree or equivalent experience
• Proficiency with MS Excel (including pivot tables – role is Excel heavy)
• Strong work ethic
• Extensive problem-solving skills; strong analytical approach and mindset
• Ability to learn quickly and work independently
• Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
• Detail-oriented and organized
• Self-motivated and resourceful
• Ability to effectively communicate and interact with all levels in the organization, both written and verbally
• Attraction & quick adaptation to ever-changing digital landscape

Desired Characteristics: 

• Strong knowledge of the digital media business, especially video advertising.
• Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, eCPMs, uniques, page views, visits, view