Lead Digital Customer Growth - Consumer Platform

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Location:  Dallas, TX

Overview: Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology Experience team delivers innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.

Summary:

This role is responsible for driving digital customer acquisition and engagement across AT&T’s consumer products. Ideal candidates bring a deep passion for crafting best-in-class digital experiences and understand the telecom landscape—particularly fiber and wireless offerings.

Key Responsibilities:

Digital Strategy & Channel Growth

Own performance across AT&T’s digital channels including desktop, mobile web, and app. Identify and execute growth opportunities across paid media, SEO, affiliate, social, and lifecycle marketing.

Customer-Centric Experience Design

Champion user experience across all consumer-facing touchpoints. Drive improvements to site and app design, navigation, content, and personalization that increase conversion and retention.

Product Familiarity

Develop messaging and funnel strategies aligned to AT&T’s fiber, 5G, and wireless product portfolios. Understanding of AT&T or competitor offerings is highly valued.

App-Focused Innovation

Drive growth in app adoption and engagement. Ideal candidates have experience in app development, product management, or app-based marketing and understand what drives ongoing usage.

Cross-Functional Leadership

Partner with design, engineering, product, and analytics teams to deliver results. Lead test-and-learn initiatives and conversion rate optimization experiments.

Preferred Skills & Experience:

Experience in telecom or other subscription-based consumer industries

Knowledge of fiber and wireless technology, trends, and customer value drivers

Strong UX and UI sensibility across desktop and mobile

App store optimization, deep linking, push notification strategy

Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Digital Customer Growth - Consumer Platform earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employmen