Associate Director, Digital Content

Title: Associate Director, Digital Content 

Hours: full-time, exempt

Reports to: Vice President, Communications

Direct reports: Social Media Manager

Location: Washington, DC Metro Area

Led by former Congresswoman Gabrielle Giffords, GIFFORDS is a nonprofit organization whose team is on a mission to save lives from gun violence. GIFFORDS is proud to be an equal opportunity employer committed to creating an environment that celebrates diversity, equity and inclusion. People of color, trans individuals, gender non-conforming individuals, women, people with differing abilities, and veterans are strongly encouraged to apply.

The Associate Director, Digital Content is a senior member of the communications team and leads social media strategy for the organization, and manages online communications projects and campaigns. This person supervises the Social Media Manager and their workload and provides actionable feedback to ensure professional growth. 

The Associate Director, Digital Content is responsible for working across teams to ensure cohesion of messaging and efficient workflow across social media, grassroots email, and SMS programs, juggling multiple priorities and stakeholders with the goal of effectively communicating our gun safety message to a wide range of audiences.  

Successful candidates will be able to design and execute our social media strategy and take it to the next level. That means bringing creative ideas, coordinating across teams and coalitions, and managing a forward thinking workflow, and integrating digital communications tactics into broader communications campaigns. This position requires ability and interest in traveling up to 15% of time and in staffing weekend and evening events as needed. 

All GIFFORDS employees are required to be vaccinated against COVID-19 with limited exemptions as required by federal and state law. This position will work a hybrid schedule with some time in the Washington, DC office and some days remotely.

Duties + Responsibilities:

• Define and drive the strategy, vision, and tone for all of our social media content.
• Increase reach and engagement while remaining on message.
• Review and proofread all social media content.
• Work with the Social Media Manager to set the strategy, priorities, content calendar, and outline long-term projects.
• Draft scripts and produce (and perhaps be featured in) social media videos in collaboration with the Video and Graphic Design Associate.
• Devise and implement robust social media campaigns for GIFFORDS, including writing core social messages and conceptualizing visuals and videos that drive our audience to action and increase awareness about our work.
• Maintain a content calendar and overall voice for Gabby Giffords and GIFFORDS on social media.
• Collaborate with the design team on successful videos, graphics, and materials for social media and organizational