VP, Marketing and Medical Education
Noah MedicalAbout the role
Who We Are
Noah Medical is building the future of medical robotics. Our next generation robotic platform targets early diagnosis and treatment of patients across multiple indications. We are looking for exceptional engineers and key team members. Our incredibly talented team of engineers, innovators, and industry leaders bring years of experience from the top healthcare companies in the world, including: Intuitive, Auris, Stryker, Johnson & Johnson, Boston Scientific, Verb Surgical, Mako, Think Surgical, Medrobotics, and Hansen. We are looking for talented, motivated and ambitious team members to revolutionize robotic surgery.
About The Team:
As the VP, Marketing and Medical Education, you will serve as the strategic leader for the Downstream Marketing, Medical Education, and Sales Training functions. You will steer our commercial strategy, foster innovation, and drive profitable growth for our pioneering robotic imaging and biopsy technology. You will partner with Sales Leadership, Product Marketing and Clinical Engineering on the development of marketing and education strategies and programs designed to enhance product commercialization.Your leadership, combined with a commitment to team empowerment and culture building, will be essential in shaping our journey towards revolutionizing patient care. If you're ready to make a profound impact and lead by example, we invite you to join us in reshaping the future of healthcare and our team at Noah.
A Day In The Life Of Our VP, Marketing and Medical Education:
- Team Leadership and Culture Building:
- Provide strategic direction and mentorship to three critical functions in the commercial organization - Downstream Marketing, Medical Education and Sales Training
- Empower the people and teams reporting to you to achieve ambitious goals and drive innovation.
- Cultivate a culture of excellence, collaboration, and accountability, fostering an environment where team members feel valued, inspired, and motivated.
- Lead by example, embodying our values of integrity, innovation, and customer-centricity in every aspect of your leadership.
- Manage and Drive Marketing Efforts Throughout the Product Acquisition Journey
- Develop marketing efforts for each step of the customer acquisition process
- Champion a customer-centric mindset within the team, ensuring that every initiative is aligned with the evolving needs and preferences of our target audience.
- Collaborate cross-functionally to identify opportunities for continuous improvement and innovation in the customer experience.
- Shape and execute company and product brand strategies that elevate awareness, differentiation, and advocacy for our robotic imaging and biopsy technology.
- Develop and implement comprehensive commercial and go-to-market (GTM) strategies that drive revenue growth and market expansion.
- Collaborate closely with sales, product, and clinical teams to align commercial strategies with business objectives and customer needs.
- Lead digital marketing, social media, and PR initiatives, leveraging your expertise to amplify our brand message and engage with target audiences through a cohesive wide-spanning strategic roadmap that you have created..
- Drive innovation in digital marketing campaigns, exploring new channels, technologies, and strategies to maximize impact and ROI.
- Forge strategic partnerships with media outlets, influencers, and industry leaders to elevate our brand profile and thought leadership.
- Direct the development and management of sales tools, creative assets, and content resources that empower our salesforce and resonate with customers.
- Ensure alignment between sales tools, creative assets, and brand messaging, reinforcing our value proposition and competitive differentiation.
- Lead the strategic dissemination of scientific papers, posters, and podium presentations, leveraging your expertise to maximize impact and visibility.
- Collaborate with clinical and research teams to identify opportunities for publication and presentation at industry conferences and symposia.
- Manage relationships with marketing agencies, vendors, and external partners, ensuring alignment with our strategic objectives and standards of excellence.
- Bring Trade Shows, Physician Meetings Other Marketing Events to a the Highest Level of Impact:
- Develop and execute event strategies that drive brand visibility, customer engagement, and lead generation.
- Leverage your strategic perspective to identify high-impact opportunities for participation and sponsorship, aligning events with business objectives.
- Collaborate with cross-functional teams to deliver compelling experiences that resonate with customers and stakeholders. <
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