Product Marketing Manager, Math Supplementals

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.

The Product Marketing Manager, Math Assessment and Intervention, plays a key role on a fast-moving, cross-functional team, leading various product marketing initiatives to support math assessment, supplemental, and intervention offerings. . This individual is data-driven, collaborative, and a strong communicator (both verbal and written). The Product Marketing Manager views themselves as integral to the success of the product, sales, and marketing teams, and is energized byAmplify’s mission to positively impact the lives of millions of students.

The ideal candidate thrives in a fast-paced environment and is adept at prioritizing competing demands. They are capable of shifting between strategic thinking and hands-on execution, managing product marketing for the Math suite from end to end. The Product Marketing Manager will work in close partnership with product, marketing, and sales teams and report to the  Associate Director, Math Assessment and Intervention. 

Essential Responsibilities:

Product Marketing and GTM Strategy: 

• Execute go-to-market planning and execution for new product launches and feature updates.

• Collaborate with Product, Sales, and Marketing teams to ensure successful product adoption.

• Identify strategic opportunities for the Math Suite, aligning  tactics and strategies to achieve enterprise-level business goals.

Product Positioning and Messaging:

• Develop messaging, tools, and materials that highlight the value of our Assessment and Intervention solutions within the broader suite of programs and core adoptions, in close collaboration with the Core Math team.

• Ensure messaging consistency across all customer-facing touchpoints, including marketing and sales materials.

Sales and Marketing Enablement:

• Create high-quality marketing materials, including case studies, white papers, webinars, blog posts, and sales enablement tools.

• Partner with the Content and Growth Marketing teams to strategize and execute campaigns that drive MQLs. 

• Support messaging on Amplify.com for the Math Suite by collaborating with the web team to optimize key pages for SEO and conversion.  

• Work closely with Sales to develop training, resources, and tools that support effective cross-selling between math programs and literacy assessment and supplementals. 

Market and Customer Research:

• Participate in market research projects (e.g., surveys, conjoint studies, etc.) in partnership with the research team to understand broader market dynamics. 

• Analyze industry trends, the competitive landscape, and customer insights to inform product positioning and sales/marketing strategies.

• Develop a deep understanding of mathematics assessment and intervention market dynamics and issues, serving as a market expert for the marketing, product, and sales teams

• Act as an internal advocate for our buyers’ and customers’ interests, informing product strategy, sales strategy, and full-funnel marketing campaigns.

Minimum Qualifications:

• Bachelor’s degree

• 2+ years’ of experience in product marketing

• Proven ability to manage multiple projects simultaneously

• Exceptional writing skills with a strong attention to detail (grammar, punctuation, phrasing, and structure)

• Technical proficiency and experience with Google Suite

Preferred Qualifications:

• Prior experience in education, EdTech, or education publishing

• Self-directed and motivated, with the ability to work independently as well as collaborati