Senior Manager, Paid Media Strategy

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

As a Paid Media Strategy Manager/Senior Manager, you will be responsible for developing strategic media playbooks that outline how we use paid media to reach and engage our audiences. These strategies will be grounded in the behaviour of our audiences and the external dynamics of our highly competitive industry.

You will work closely with 2K’s business units which are made up of Marketing, Commercial, Product, and GTM functions. On top of this you will be working with cross functional teams, including media (paid & owned), lifecycle marketing, marketing technology, and the global media agency.

Your role will involve conducting player research, analyzing data, and providing insights to drive media strategies that align with both marketing and commercial objectives. You will also have oversight into the paid media plans, ensuring they meet the strategy and are executed with excellence.

What You Will Do

2K is looking for a strategic, insights-driven Manager/Senior Manager to join the Paid Media Strategy Planning team and play a key role in shaping global paid media strategies with a strong focus on the US market.

The role will have a number of key focuses:

• The Media team is a critical resource for media strategy, planning, execution, and reporting of all Paid Media campaigns. The role and function of the team is inherently collaborative and the team is deliberately spread out between key Marketing offices in Europe and US to facilitate this.

• We are looking for a candidate who has strong experience in media planning and a deep understanding of how media drives both brand and performance outcomes, as well as a strong understanding of media strategy development, and the ability to connect the dots across paid, owned, and lifecycle channels. 

• We require an individual that has excellent knowledge of the media industry, in the United States and globally, as well as the skills to develop cross media strategies and plans.

• This is a highly collaborative role – working with different cross-functional teams, global and regional, the candidate will lead the development of integrated media strategies that deliver against commercial and brand goals. 

• This person will be responsible for signing off on tactical proposals grounded in data. This involves the analysis of multiple data sets (commercial performance, off and online performance data, customer insights and trends) to deliver clear paid media recommendations. 

Media Strategy & Planning Development:

• Lead the development of global paid media strategies in collaboration with our media agency with a focus on the US market, aligning campaign objectives and player insights.

• Build clear, actionable media briefs for agency partners, setting the strategic direction and ensuring alignment with broader marketing goals.

• Ensure campaign strategies reflect regional nuances while adhering to global guidelines.

• Determine the most suitable media channels, platforms, and tactics for campaign