Consumer Research Sales and Commercial Strategy Lead(P1223)

<div class="content-intro"><p><strong>84.51° Overview:</strong></p> <p>84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.</p> <p>Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.</p> <p><em>84.51° follows a 5‑day in‑office work schedule to support collaboration, alignment, and team connection.</em></p> <p>Join us at 84.51°!</p> <p>__________________________________________________________</p> <p>&nbsp;</p></div><p>As a <strong>Lead Commercial Strategy &amp; Sales Consultant</strong>, you are responsible for owning both <strong>commercial strategy</strong> and <strong>sales consultation</strong> for a defined set of streamlined 84.51° solutions (84.51° Consumer Research Full Service and 84.51° In-Queries).</p> <p>This role blends the responsibilities of a Commercial Solutions Consultant and an Insights Sales Consultant, creating a tighter connection between strategy development, product alignment, and front-line sales execution. You serve as a key liaison between Sales, Product, Tech, and Commercial Strategy—ensuring solutions are positioned effectively, sold efficiently, and continuously informed by market and client feedback.</p> <p>This role is intentionally scoped to offerings with well-defined use cases, standardized delivery, and clear strategic purpose.</p> <p><strong>RESPONSIBILITIES</strong></p> <p><strong>Commercial Strategy &amp; Solution Ownership</strong></p> <ul> <li>In partnership with G4, lead commercial strategy for assigned solution(s), including positioning, go-to-market approach, and commercial principles.</li> <li>Partner closely with Product and Technology teams to align solution capabilities and roadmaps to client demand and commercial growth.</li> <li>Incorporate market trends, competitive intelligence, and client feedback into solution evolution and prioritization.</li> </ul> <p><strong>Sales Consultation &amp; Pitch Support</strong></p> <ul> <li>Actively participate in client pitches, providing solution-specific domain expertise and real-time guidance during the sales process as needed.</li> <li>Support sales teams with optimized scoping recommendations aligned to client business objectives and solution gua