Product Marketing Manager - Investment Accounting

Clearwater Analytics is seeking a Product Marketing Manager to lead the marketing efforts for our industry-leading investment accounting product. This product delivers daily, accurate, comprehensive, customizable reports, empowering our clients to streamline their accounting close, risk, compliance, and tax operations. 

Key Responsibilities 

Product Positioning & Messaging 

• Develop and refine product positioning, messaging, and value propositions that resonate with accounting, finance, and compliance professionals. 

• Clearly articulate how Clearwater’s investment accounting product delivers unparalleled accuracy, efficiency, and insight for accounting close, risk, compliance, and tax operations. 

• Ensure messaging aligns with the company’s overarching vision and drives differentiation in the market. 

Market Research & Competitive Intelligence 

• Conduct research to understand industry trends, customer needs, and competitive landscape. 

• Monitor competitor activity and use insights to inform product strategy and positioning. 

• Act as the go-to expert on market dynamics for investment accounting and reporting. 

Client-Centric Strategy 

• Partner with customer success, sales, and product teams to gather and synthesize customer feedback into actionable insights. 

• Build detailed personas and map customer workflows, ensuring Clearwater’s solutions align with client segments. 

• Anticipate industry trends and position Clearwater as the clear leader.  

Go-to-Market Strategy & Execution 

• Lead cross-functional teams in planning and executing successful product launches for new features and enhancements. 

• Collaborate with demand generation and content teams to create impactful campaigns, thought leadership materials, and case studies. 

• Support regional marketing efforts to ensure localized messaging and campaign success. 

Sales Enablement 

• Develop and deliver sales tools, presentations, and collateral that communicate the value of Clearwater’s investment accounting product. 

• Provide ongoing training and support to the sales team, enabling them to position and sell the product effectively. 

• Design strategies for cross-sell and upsell opportunities, driving additional value for existing clients. 

Strategic Vision & Planning 

• Define and execute a long-term product marketing strategy aligned with revenue goals and business objectives. 

• Analyze marketing performance data to refine strategies and improve outcomes. 

• Collaborate closely with senior leaders to ensure marketing initiatives align with organizational priorities. 

Role Requirements: 

• Bachelor’s degree in Marketing, Business, Finance, or a related field  

• 7+ years of product marketing experience, financial services expertise required 

• Strong knowledge of investment accounting, compliance, risk, and tax operations workflows. 

• Proven ability to develop and execute go-to-market strategies that drive measurable results. 

• Expertise in creating compelling product messaging and posi