Senior Manager- Salesforce Marketing Lead

About the Role

We are seeking a dynamic and experienced Salesforce Marketing Technical Lead to serve as a key technology leader within our Banking and Capital Markets practice supporting a Marketing Org of a Fintech Client. This role focuses on driving collaboration across internal data, martech and campaign operations teams and clients to deliver integrated, Salesforce-powered solutions that create measurable business impact.

As a Technology Lead, you will ensure alignment between advisory, technology, and operations while strengthening client relationships and supporting revenue growth across current and future client engagements. This position requires a blend of deep Salesforce Marketing Cloud Advanced, Agentforce and Data Cloud expertise, client relationship management, and strong business acumen to succeed in a fast-paced financial services environment.

Base Compensation Range: $130,000.00- $160,000.00

The posted range is the hiring range for this role — a subset of the broader range available to employees over time — and reflects base salary across our national hiring scale. Final offers are based on several factors, including the candidate's skills and experience, internal pay equity, work location, market conditions for the role, and the specific scope and responsibilities of the position. The top of the range is reserved for candidates who notably exceed the requirements; the lower end applies to those with less experience or fewer preferred qualifications. For positions based in higher-cost zones (e.g., California, New York, New Jersey), actual compensation may exceed the posted range; your recruiter will share specifics during the process.

Key Responsibilities

• Lead the design and implementation of B2B Marketing Use Cases around Customer Journey Optimization 
• Collaborate with clients and stakeholders to translate business requirements into scalable technical solutions 
• Drive marketing transformation initiatives using Salesforce Marketing Cloud and related tools 
• Lead and mentor a team of 5+ developers and consultants 
• Design and implement customer segmentation strategies and targeted marketing campaigns 
• Ensure best practices in solution design, data management, and system integration 
• Provide technical leadership across Salesforce Einstein and Agentforce capabilities 

Must-Have Skills & Experience

• 8–12 years of industry experience with strong hands-on expertise in Salesforce Cloud technologies 
• Proven experience in a client-facing role working with multiple stakeholders 
• Demonstrated leadership experience managing a team of at least 5 members 
• Advanced working knowledge of Salesforce Marketing Cloud (Marketing Cloud Advanced) 
• Strong expertise in Salesforce Einstein and Agentforce 
• Solid understanding of marketing domain, preferably in a B2B environment 
• Experience in customer segmentation and campaign design 

Nice-to-Have Skills

• Experience with Salesforce Data Cloud (Data 360) 
• Strong data modeling skills and proficiency in SQL 
• Experience with Marketing Cloud Personalization, Pages, and Email personalization 

Key Responsibilities

• Lead the design and implementation of B2B Marketing Use Cases around Customer Journey Optimization 
• Collaborate with clients and stakeholders to translate business requirements into scalable technical solutions 
• Drive marketing transformation initiatives using Salesforce Marketing Cloud and related tools 
• Lead and mentor a team of 5+ developers and consultants 
• Design and implement customer segmentation strategies and targeted marketing campaigns 
• Ensure best practices in solution design, data management, and system integration 
• Provide technical leadership across Salesforce Einstein and Agentforce capabilities 

8–12 years of industry experience with strong hands-on expertise in Salesforce Cloud technologies.