VP, Ecommerce

Aimé Leon Dore is looking for a VP Ecommerce to join our team in New York, New York, reporting directly to Chief Customer Officer. This position will  lead the day-to-day and end-to-end operations of the ALD e-commerce business, overseeing consumer-facing experience, release planning and catalog management, and agency partnerships. The ideal candidate will have a strong understanding of the fashion and lifestyle industry, and the ability to work cross-functionally to manage projects across various departments and timelines. This person thrives as the hub of the digital team and is valued as the team's go-to resource on strategic priorities and project overviews; this holds true both within the digital team as well as for cross-functional partners. They have expert knowledge of the development process and strong instincts on how to create a plan of action that fits each project, including the uncanny ability to spot and resolve issues before they impact the team and business. Thriving in our team's start-up culture requires a growth mindset, exceptional communication skills, and an innate ability to exceed in situations of ambiguity. 

The Digital team oversees our direct customer experience: everything from site design to product merchandising to customer communications. Our team is passionate and entrepreneurial; to be successful, you must have a deep understanding of the digital landscape, a strong background in ecommerce, a passion for customer experience, and the ability to lead a team. This role will operate and supervise all marketing channels, with ownership over all growth-focused efforts. This position will also work closely with senior leadership to align the e-commerce goals with business objectives while ensuring a premium brand experience. 

Duties and Responsibilities

• Site Merchandising & Catalog Management
• Oversee the planning, execution, and optimization of merchandising strategies across digital platforms.
• Manage the day-to-day merchandising operations, including product selection, categorization, and site content to maximize conversion and sales.
• Utilize data analytics and AI tools to personalize the customer journey, enhance product recommendations, and optimize site navigation.
• Support coordinators in the product set-up process ensuring styles have correct product attributes, copy, photography, and pricing launching on time.
• Partner with creative marketing team to ensure that messaging, imagery, consumer journey and storytelling reflect key investments and priorities.
• Growth Marketing & Communications
• Develop a robust messaging calendar to maximize brand product launches with engaging storytelling, creating high-conversion and high-margin offers while adhering to brand guidelines.
• Ideate e-commerce marketing strategy and oversee the execution of CRM, email, and on-site campaigns to effectively drive sales, build brand loyalty, and support .com and cross-functional programs.
• Support and execute comprehensive growth marketing strategies across channels, with a focus on paid media, SEO, email, and other growth initiatives such as referral, direct mail, SMS, affiliate, etc.
• Collaborate with Data & Insights team to measure campaign efficacy, assessing performance and making recommendations for improvement, and monitor marketing KPIs, using analytics to track and improve key metrics such as revenue growth, lifetime value, conversion rate, and average order value.
• Lead cross-functional collaboration with merchandising, planning, partnerships, and creative teams to ensure alignment on brand messaging, business goals, and key categories of focus.
• Oversee processes and procedures needed to support all aspects of the outcomes needed for marketing channels.
• Ensure marketing technology stack is optimized and recommend new tools where necessary.
• Website Development
• Oversee the creation and management of the digital feature roadmap, defining tactics that support business goals.
• Manage the relationship with the engineering agency; support day-to-day needs, clarify priorities, and oversee the budget.
• Manage the relationship with UX resources; support day-to-day needs, clarify priorities, and oversee the budget.
• Identify opportunities for improvement throughout the customer journey, updating and/or reprioritizing the roadmap as needed.
• Collaborate with Data & Insights team to identify areas of opportunity, create measurement plans for new features, and understand the impact of those changes on the current experience and future roadmap development.
• Digital Ecosystem
• Contribute to the development of a streamlined architecture and tech stack in line with evolving business needs.
• Support the procureme