Business Development Representative

Company Description

Velotic™ is a leading independent industrial software company providing data‑driven solutions that improve manufacturing efficiency, productivity, and operational insight. Serving customers across manufacturing, oil & gas, utilities, and infrastructure, the company generates more than $300 million in revenue. Velotic’s portfolio, anchored by Proficy, Kepware, and ThingWorx, supports the growing data and performance requirements of industrial operators globally, with an emphasis on AI‑enabled manufacturing and industrial software.

We’re building our People Operations function from the ground up, and we’re looking for exceptional talent who want to shape the future of our culture, systems, and global operating model during one of the most exciting transformation moments in the industrial technology space.

Job Description

Under the leadership of the Kepware Inside Sales & Business Development Manager, we are hiring an Business Development Representative (BDR) to drive outbound pipeline creation and revenue growth across the Kepware and ThingWorx product lines.

This role is critical to scaling Velotic’s growth by generating new opportunities, expanding existing customer relationships, and owning the full sales cycle for mid-tier opportunities. The role blends outbound prospecting with direct revenue ownership and serves as a key bridge between transactional sales and enterprise account execution.

Key Responsibilities

• Outbound Pipeline Creation & Qualification

• Execute structured outbound prospecting across Kepware and ThingWorx
• Engage prospects via email, phone, social, events, and targeted campaigns
• Follow up on marketing-generated leads, partner referrals, and product usage signals
• Identify, qualify, and advance opportunities aligned to ICPs and sales plays
• Build and maintain a consistent, high-quality outbound pipeline

Opportunity Ownership & Closing (Mid-Tier Accounts)

• Own the full sales cycle for mid-tier and non-strategic opportunities
• Lead discovery, solution positioning, pricing, and deal execution
• Progress deals efficiently while adhering to pricing and approval guidelines
• Maintain accurate forecasting, pipeline tracking, and CRM hygiene
• Deliver a professional and consistent customer buying experience

Kepware Expansion & Enterprise Signal Identification

• Engage existing Kepware customers to identify expansion opportunities
• Recognize enterprise signals (multi-site deployments, standardization, transformation initiatives)
• Position Kepware as the foundation for industrial data connectivity
• Retain ownership of mid-tier expansions while escalating strategic opportunities to Account Executives

Cross-Sell & “Better Together” Execution

• Identify opportunities to introduce ThingWorx based on customer needs
• Articulate integrated use cases across IIoT, analytics, and application workflows
• Execute cross-sell motions independently and in partnership with Account Executives
• Document use cases, stakeholders, and buying criteria

Partnering with Account Executives

• Support Account Executives on strategic enterprise opportunities
• Deliver well-qualified, sales-ready opportunities with strong discovery
• Ensure seamless handoffs for larger or more complex deals
• Maintain alignment throughout the opportunity lifecycle

Sales Process, Tools & Discipline

• Follow defined outbound cadences and qualification frameworks
• Maintain accurate CRM data including activities, pipeline, and forecasts
• Utilize sales engagement and enablement tools consistently
• Participate in onboarding, training, and coaching sessions
• Provide feedback on messaging, lead quality, and performance

Success Metrics

• Pipeline generated across Kepware and ThingWorx
• Revenue closed on owned mid-tier opportunities
• Qualified meetings delivered to Account Executives
• Conversion rates from outreach to closed deals
• Forecast accuracy and CRM data quality

Qualifications

Required Qualifications

• 2–5 years of business development, outbound sales, or account management experience
• Demonstrated success generating qualified pipeline and closing mid-market B2B deals
• Strong discovery, qualification, and deal management capabilities
• Experience in a team-based or overlay sales model with clear accountability for pipeline and revenue
• Proficiency with CRM platforms and sales engagement tools
• Ability to t