VP, Group Creative Director

Company Description

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.   

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.    

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.   

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.   

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.    

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve. 

Job Description

WHAT DOES A VP, GROUP CREATIVE DIRECTOR DO? 

The VP, Group Creative Director (GCD) is an established Creative leader in the industry who actively drives creative in their group, inspiring and managing a team of Creative professionals across multiple brands, audiences and therapeutic categories, approximately $20MM+ in revenue. This role requires a proven, trusted leader with an ability to advance strategic, high-concept, creative campaigns and deliverables in every medium, elevating the work at every turn. The VP, GCD brings extensive industry experience to the table, including launches, label updates and navigating medical-legal hurdles.  

As VP, Group Creative Director, you will be responsible for Creative output and business fundamentals of your group. This includes: 

• Helping to create and/or review creative briefs, ensuring they provide a strong blueprint for on-strategy, brand-building, award-winning creative, looping in the ECD for support 
• Strong written and verbal communication skills, expertly able to present compelling, original creative ideas confidently and clearly, supported by strategic rationale and insight 
• Bringing in ECD/CCO and Executive Craft Director at key milestones in original campaign creative including the brief, tissues, and all key-decision in the production process. This also entails ensuring agency counterparts/AM/PM understand this is part of the process (non-original work is considered brochures/banners/derivative work from an existing campaign. All new campaigns or ads, TV pullouts or print campaign extensions are considered original work. Always clarify if there’s a question)  
• Collaborating closely with Strategy, AM and PM to manage and understand client needs and further brand objectives 
• Ensuring TheWrks is written into scopes for concepting and Integrated Production  
• Engaging CraftWrks at the tissue stage on original work and tapping into the Executive Craft Director for all vendor selection and execution milestones   
• Creating opportunities where none exist, ideating on “what if” work, taking into consideration brand KSIs, disease awareness days, advocacy groups, etc. This can be a Creative-only approach, or a collaboration with other disciplines 
• Utilizing brand planning as a time to sell in brand-building, award-winning work for the year ahead that will create buzz for our brands and our clients 
• Ensuring your team is tracking with billability goals and that team members raise their hands/are redeployed during lulls in work–or if we are consistently running hot. These issues should be flagged to Resourcing and the ECD   
• Understanding and expertly managing talent-to-task in terms of staffing and working with AM/PM counterparts to ensure we staff appropriately and profitably, flagging concerns to ECD. Negotiating and a