Senior Director, Marketing Investment & Operations

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

Why Join Us?

We're building something special within GEICO marketing. The vision is clear: lead one of the world's most iconic brands into the future to claim category leadership to drive profitable growth AND build the most highly performing marketing organization in the industry. Our Marketing Operating Principles include hiring the best at every level and developing our talent to raise the bar for the team. If we can’t do it excellently, we don’t do it. Everything we do starts with a strategy. If we don’t know why we’re doing it, we don’t do it. We act like it’s our business when engaging resources and deeply know and understand our business and category. In marketing at GEICO, we address initiatives and issues head on as a team.

Location: New York, NY

Reports To: Head of Marketing Operations and Transformation

Role Overview:

The Senior Director of Marketing Investment & Operations is accountable for how marketing capital is allocated, governed, operationalized, and scaled across the enterprise. This role owns the systems, processes, and partnerships that ensure every marketing dollar is invested deliberately, executed compliantly, and deployed with maximum return and minimal risk.

As the financial and operational steward of the marketing organization, this leader builds a dynamic investment capability that continually answers:

• Where each dollar goes

• Why it goes there

• When it should move, scale, or stop

Sitting at the intersection of strategy, finance, operations, and risk, this leader translates growth ambitions into disciplined, executable investment plans while ensuring marketing operates within regulatory, legal, and operational guardrails. The ideal candidate is a general‑manager–type leader with deep experience in investment modeling, performance analysis, and building defensible investment theses. The focus is primarily on developing and evolving dynamic investment models (approximately 75%), with the remaining emphasis on operationalization and governance (approximately 25%).

Success Looks Like:

• Marketing investments dynamically flow to the highest‑return opportunities

• Marketing operates as a governed portfolio of investments, not static budgets

• Strong, predictable execution within legal, compliance, and risk guardrails

• Faster, higher‑confidence investment decisions with fewer escalations

• Clear line of sight from strategy → funding → execution → performance → reallocation

Core Objectives:

Dynamic Investment & Funding Model

• Maximize return on marketing investment through a dynamic, continuously reforecasted portfolio model

• Shift marketing from static budgets to actively managed capital

• Ensure investment decisions are transparent, repeatable, and performance‑driven

Enterprise Marketing Operations

• Build and run the operating system that enables marketing to scale efficiently, compliantly, and with speed

• Serve as the connective tissue between Marketing, Finance, Legal, Risk, Compliance, and Supply Chain

What You’ll Do:

Enterprise Marketing Investment Strategy

• Own the end‑to‑end lifecycle of marketing investments:
  opportunity identification → business case → approval → funding → performance tracking → reallocation

• Define the strategy for funding gro