Sr. Analyst, Custom Research (Qualitative)

Senior Analyst, Qualitative.

Location – New York, NY (Hybrid)

We bring together the power of marketing research, technology, and AI to help brands maximize the impact of their advertising and unlock the power of long-term brand Fandom.

Trusted by the Biggest Brands

With a team of over 600 researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a Top 10 global marketing research provider. In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients. Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty

Powered by People, AI and Data

MarketCast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done.

All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insight

Senior Analyst, Qualitative

We’re looking for:
We’re seeking a Senior Analyst on our custom research team who is curious, collaborative, and excited to grow their skills in qualitative research. You’ll support our UX Rolling Research programs — getting hands-on experience and mentorship from senior researchers as you develop into a confident UX researcher and storyteller, working with some of the biggest tech and social media companies in the world.

This role is perfect for someone 2-3 years out of college, with research experience (academic or professional) and a love of learning by doing.

What you’ll do:

• Join client briefings with senior researchers to understand project goals and help translate them into actionable research plans and insights.
• Help design and develop research instruments to explore and answer critical research questions.
• Support senior researchers in identifying insights that improve user experiences and drive platform engagement.
• Gain exposure to moderating user research — eventually developing into a moderator yourself.
• Support research operations and client management, keeping programs running smoothly and clients happy.
• Share insights and provide recommendations with client teams and see how user insights shape real product decisions at scale.
  
  

You’ll be successful if you are:

• Excited by the idea of learning on the job and growing through mentorship.
• Curious about people and what makes them tick.
• Detail-oriented and organized — you care about the small stuff as much as the big picture.
• A clear and thoughtful communicator (written and verbal).
• A strong team player who thrives in collaborative environments.
• Open-minded and flexible, ready to jump into any stage of the research process.

It’ll be helpful if you have:

• 1–2 years of research experience — UX, academic, market research, or agency experience all count.
• A Bachelor’s degree in Psychology, Sociology, Anthropology, HCI, Communications, Business, or a related field.
• Familiarity with qualitative research methods like usability testing, in-depth interviews, and synthesis.
• Comfort with Google Suite (Docs, Slides, Sheets), Slack, and Microsoft Office.

Bonus points:

• Experience moderating qualitative interviews - remote or in person.
• Experience writing screeners and turning research objectives into discussion guides.
• Experience with research tools (e.g., Discuss.io, Lookback, DScout, UserTesting, or Maze) or prior agency/tech experience.

Our Vision:

We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

 

Our Values:

Radical Candor

Caring personally while challenging directly – offering feedback that is honest and clear, but always rooted in genuine empathy and respect for the individual.

 

Client Obsession