Director, Activation | Full-Time | OVG NY Corporate

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Overview

The individual hired will work out of the New York or Denver office leading partnership activation initiatives for OVG Global Partnerships, the sponsorship and marketing arm of Oak View Group (OVG).  Suitable for the role are commercially aggressive professionals who have a track record in the sponsorship space of working on the delivery and execution of high value deals with creative activation strategies intertwined.

 

This individual 1) will lead all aspects associated with the implementation, activation, reporting, delivery and renewal leadership of assigned partnership accounts, 2) is responsible for directing the day-to-day execution of partnership elements and 3) strengthen client relationships while gaining a deep understanding of each partners’ marketing goals and business objectives as they evolve over the life of the partnership.

 

This role pays an annual salary of $120,000-$150,000 and is bonus eligible.

 

Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).

This position will remain open until July 25, 2025.

Responsibilities

• Deliver effective and measurable sponsorship platforms for sponsors by managing expectations, communicating timelines, and ensuring contractual asset fulfillment.
• Use variety of methods and resources to creatively engage with, and enhance partner relationships, using industry knowledge and brand awareness to overcome challenges, create business opportunities, and exceed company objectives.
• Lead the planning and execution of sponsors’ contractual elements, including traditional media assets, in-market promotions, in-arena activation, hospitality, experiential, and community programs.
• Collaborate with clients to develop KPI’s to demonstrate ROI and ROO of marketing partnership initiatives and oversee development of mid-year and year-end partnership recaps and case studies.
• Manage internal and external partner expectations on processes, timelines, approvals, and deadlines.
• Regularly prepare research/market awareness to keep up to date with current partner news, industry trends and research activation concepts for partners as needed.
• Design and maintain accurate reporting processes, procedures and partner database management.
• Provide weekly high level weekly report indicating status of all current partner and department administrative action items.
• Work closely with internal departments (like legal, finance, bookings, etc.) on partner finances, invoices, and budgets.
• Other duties as assigned.

Qualifications

• Bachelor’s degree required (preferably in Marketing or Sports Management).
• 7-10 years of professional sponsorship experience in a high-performance sponsorship environment, executing against multiple deals across multiple properties (likely Agency or alternative sports entity/rights holder).
• Ability to establish and maintain strong working relationships with corporate clients and co-workers.
• Creative Problem Solver with the ability to quickly understand brands/partners’ business models and how to grow their business.
• Highly driven self-starter, with ability to work independently without supervision.
• An excellent communicator with consultative sales skill sets.
• Excellent budgeting, forecasting and reporting skills (highly numerate).
• An entrepreneurial mentality, with a willingness to roll up your sleeves and get things done.
• Focused, diligent and hard-working; ambitious.
• Strong interpersonal skills.
• Trustworthy, loyal and ethical.
• Willingness to work the hours required to fulfill the commitments.
• Proficient in Microsoft Word, Microsoft Excel, PowerPoint.
• Adobe Photoshop a plus.
• Excellent written and verbal skills. Proven ability to correctly use punctuation and grammar. Exceptional listening skills.
• Possess high degree of integrity, discretion and professionalism.
• Consistent, punctual and regular attendance.

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inc