Sr. Product Manager, Growth (NGL) (Remote)

Who We Are

Mode Mobile builds apps that reward users for engaging with content, entertainment, games, and communities they love. Our portfolio includes category-defining products with millions of users globally, scaling rapidly through organic growth and strategic acquisitions.

You’ll be joining NGL (“Not Gonna Lie”), one of the most viral social apps in recent years, with 144M+ monthly users across web and mobile. NGL provides a safe, curious, and authentic space for people to connect through anonymous messaging and self-expression.

Now part of Mode Mobile’s portfolio, NGL is entering its next phase of explosive growth, including expanded monetization, creative experimentation, and scaled user acquisition initiatives.

The Mission

Own and scale NGL’s revenue,  funnels, and lifecycle growth by turning traffic into durable, monetizable user behavior. You will run growth as a system…from acquisition through retention…while protecting the viral mechanics that make NGL work.

This role is measured in metrics shipped, not features shipped.

Our Team and Culture Drive Our Success

Our team is the heart of our culture.  We value innovation, collaboration, and curiosity, with a passion for getting things done.  We strive to hire and cultivate the best team members and foster a culture of open communication and transparency.  We are driven and hard-working but also committed to having fun along the way.  We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.

You can read more about our team and how we work here.

The Role

This role reports directly to the General Manager - NGL and operates as the single-threaded owner of growth and monetization for the product. You will work cross-functionally with Monetization, Paid UA, Engineering, Design, and Data, and you will own feature rollout end-to-end in partnership with Engineering.

What You’ll Do

• Monetization Systems
  • You own all product-led revenue systems:
    • Subscription pricing, tiers, and trials
    • Optimize onboarding and paywall timing by traffic source
    • One-time purchases (reveals, hints, boosts)
    • Paywall timing, copy, UX, and placement
    • Revenue per active user (ARPDAU / ARPU)
    • Monetization performance by cohort (influencer, paid UA, organic)
    • Extensive collaboration with Monetization Team by translating revenue strategy into shipped product features
  • You are accountable for revenue lift without growth decay.
• Organic Funnels, Influencer & Creator Funnels
  • NGL is creator-driven. You own:
    • Influencer onboarding flows
    • Creator-specific product surfaces and incentives
    • Conversion paths from influencer posts → installs → paid actions
    • Monetization differences by creator tier and audience quality
    • Feedback loops that increase creator posting frequency and retention
  • Partnerships source creators. Product owns the funnel.
• Funnel Ownership (End-to-End)
  • You own the full lifecycle:
    • Entry (Snap, IG, TikTok, deep links)
    • First-session experience and activation
    • Message reveal mechanics and engagement triggers
    • Re-engagement loops (notifications, prompts, scarcity)
    • Conversion to paid
    • Design funnels that improve LTV and payback
    • Retention, churn reduction, and win-back flows
  • You are expected to know where every drop-off lives.
• Experimentation & Growth Velocity
  • You will:
    • Maintain a prioritized growth experiment backlog
    • Run continuous A/B tests across onboarding, pricing, and UX
    • Test influencer-specific monetization strategies
    • Kill underperforming ideas quickly
    • Scale winners aggressively
    • K-Factor Optimization
  • Speed and learning rate matter more than perfection.
• Feature Ownership & Rollout (Engineering)
  • You own feature execution end-to-end:
    • Write clear PRDs tied to growth and revenue outcomes
    • Prioritize engineering work based on expected impact
    • Partner with engineering to ship experiments quickly
    • Ow