Senior Insights Specialist - Marketing

Overview

As we continue to build our team in support of our vision to be the world’s best and most trusted mobility company, the Marketing team is excited to announce the opening of a Senior Insights Specialist!

 

The Senior Insights Specialist is a member of the Global Insights Team, which serves as the voice of the market across brand, market, consumer, and competitive insights. The Senior Insights Specialist has broad responsibility in supporting a variety of efforts across these areas. Executing and managing market and competitive research is the primary focus of this role and involves tracking industry trends, assessing market sizes and competitive dynamics, and analyzing market opportunities to inform strategic business decisions. 

 

Senior Insights Specialist supports research initiatives by collecting, analyzing, and reporting on market and competitive data to inform business and marketing strategies. This role collaborates with key stakeholders, leveraging industry trends, competitor insights, and macroeconomic factors to deliver clear, actionable recommendations. A highly analytical thinker with strong research, communication, and collaboration skills, the Senior Insights Specialist plays a crucial role in translating complex data into insights that drive strategic decision-making.

 

Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

 

Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level

 

This position is located at our Corporate Headquarters in Clayton, MO, with a hybrid schedule.

 

Company Overview

Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.

 

Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.3 million vehicles and accounted for nearly $35 billion in revenue through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

Responsibilities

• Assist in conducting market sizing, forecasting, and benchmarking analyses and support day-to-day management of key initiatives to help inform business strategies and identify growth opportunities
• Track and analyze competitor activities, strategies, and market positioning to highlight potential threats and opportunities
• Stay informed on industry shifts, consumer behaviors, and macroeconomic changes to provide strategic recommendations and insights, including oversight of Global trends executive updates and newsletters
• Analyze and synthesize data from various sources to deliver actionable insights that inform marketing and business strategies. Develop reports and presentations that translate complex findings into clear, compelling narratives
• Support the execution of research projects from inception to delivery, including developing research briefs, writing unbiased questionnaires, collaborating with stakeholders, ensuring data integrity, and managing vendor partnerships when needed
• Develop and manage research studies tailored to specific business needs, ensuring high-quality data collection and analysis
• Proactively review and analyze syndicated data and insights, turning them into clear, concise, summaries and reports with actionable insights to inform marketing strategies
• Deliver insights grounded in robust research design, analysis, and business knowledge to guide marketing and business strategies and inform decision-making
• Assist with various team initiatives as needed, including brand measurement, creative and message testing, and consumer insight initiatives
• Build relationships across the organization to understand business needs and provide insights that support strategic decision-making
• Reinforce research best practices, mentor internal stakeholders on insights methodologies, and support team initiatives that enhance data-driven decision-making
• Contribute to the continuous improvement of insights processes, ensuring adherence to best practices and maintaining high standards for research quality and i