Senior/Manager, Placemaking and Flexible Workspace

About Us

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.

Job Description

CapitaLand Development Singapore seeks an experienced and dynamic Senior Manager to design and implement the placemaking programme for our real estate developments, including Singapore Science Park. This role requires a self-starter with a passion for creating vibrant, engaging, and inclusive spaces that foster community, collaboration and destination branding.

Responsibilities

Placemaking Strategy & Programme Design:

• Develop and implement a comprehensive placemaking strategy for Singapore Science Park and other destinations

• Design innovative programmes and initiatives that enhance the user experience, encourage community engagement and elevate the brand reputation of the destinations

• Be actively involved in the day-to-day operations, ensuring all aspects of the programme are executed efficiently and effectively

Audience Development & Engagement:

• Identify and target key audiences, including tenants, visitors, and the local community

• Develop and execute strategies to draw diverse audiences to the placemaking destination, ensuring active participation in events and programmes

• Design outreach and engagement initiatives that resonate with the unique character of the placemaking destination, fostering a strong sense of belonging and community among all audience segments

Marketing & Branding:

• Undertake the marketing and branding efforts for the placemaking programme, ensuring alignment with the destination’s brand identity

• Create compelling content and campaigns that highlight the unique features and offerings of the destination and spaces

• Utilize digital and traditional marketing channels to promote the destination, programmes and events

Events Planning & Management:

• Plan, organize, and manage a diverse range of events, including food festivals, tech showcases, wellness activities, and more

• Ensure seamless execution of events, from concept to post-event evaluation, maintaining high standards of quality

• Collaborate with partners, vendors, and service providers to deliver memorable experiences

Relationship & Partnership Building:

• Develop and nurture relationships with tenants, local businesses, community groups, and other stakeholders

• Establish and maintain strong partnerships with government agencies, trade bodies, educational institutions, cultural organisations, and other key stakeholders

• Seek out sponsorships and partnerships that enhance the value and reach of the placemaking programme

Requirements

• Bachelor's degree in Marketing, Communications, Service Design, Urban Planning, Event Management or a related field

• Minimum of 8 years of experience in audience development, service design, marketing, branding, events planning, project management or a related area, with at least 3 years in a managerial role

• Proven track record in developing and implementing successful placemaking or audience development programmes

• Strong understanding of marketing principles, digital media, and brand management

• Excellent communication, interpersonal, and relationship-building skills

• Ability to work independently and as part of a team, with a hands-on approach

• Creative thinker with strong problem-solving abilities

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.