Marketing Director, RISC-V International

Company Description

RISC-V is an Instruction Set Architecture (ISA) standard enabling a new era of processor innovation through open collaboration. RISC-V International enables the community to share technical investment, contribute to the strategic future, create more rapidly, enjoy unprecedented design freedom, and substantially reduce the cost of innovation.

Job Description

The RISC-V Marketing Director will play a crucial role in advancing RISC-V’s mission by developing and executing marketing strategies that drive member engagement and success, amplification of RISC-V adoption via multiple channels, online content cultivation, membership growth, educational program engagement, and successful global and local events. This role is designed for a seasoned marketing professional with deep expertise in semiconductor technologies and an understanding of the unique needs of community driven organizations. The ideal candidate will collaborate closely with the CEO of RISC-V International, its Board, and key stakeholders. The role will lead and coordinate with community stakeholders and committees, Linux Foundation central marketing and other teams to achieve key outcomes.

Key Responsibilities

• Strategic Marketing Leadership: Develop and implement a marketing strategy that aligns with RISC-V’s mission and revenue goals, focusing on member engagement and success, amplification of RISC-V adoption via multiple channels, online content cultivation, membership growth, and successful global and local events.

• Membership Growth: Drive initiatives to increase membership within the RISC-V Foundation, crafting messaging and campaigns that highlight the benefits of joining the RISC-V community. Work closely with the CEO, community stakeholders, and central LF marketing team to leverage membership growth/ churn best practices, tools, and insights with organizational goals.

• Event Leadership: Collaborate with community stakeholders, Committees, agencies, and  central LF marketing and events teams to cultivate high value global, regional, and local events leveraging industry best practices and revenue ownership to secure sponsorships and drive attendance for RISC-V events. Ensure these events align with the strategic goals of RISC-V and deliver a high return on investment.

• Stakeholder Engagement: Engage with member stakeholders and committees, Board members, event sponsors, the CEO and related LF and agency teams to gather insights and feedback that inform marketing strategies. 

• Thought Leadership & Advocacy: Position RISC-V as a leader in the semiconductor space by developing thought leadership content, including white papers, webinars, and speaking engagements. Advocate for RISC-V’s mission and values within the industry.

• Leverage Linux Foundation central Marketing: Work closely with the Linux Foundation’s central marketing function for best practices, Martech, tools, resources, and expertise to maximize RISC-V’s reach and impact.

• Content Development: Lead creation of high-quality content that supports RISC-V’s strategic objectives, including case studies, blogs, and educational materials. Ensure consistency and cohesion across all platforms and communications. 

• Lead Digital strategy including website and developer experience together with community stakeholders, centralized LF IT and creative teams, and additional stakeholders as relevant. Align social platforms, messaging, and campaigns together with appropriate stakeholders and centralized teams.

• Analyst and Public Relations (PR): Manage public relations efforts to enhance RISC-V’s visibility and reputation within the industry. Work with PR agencies and the Linux Foundation’s PR team to coordinate press releases, media outreach, and response to public inquiries.

• Reporting & Analytics: Establish and track key performance indicators to measure the effectiveness of marketing initiatives. Drive monthly reporting on qualitative and quantitative results with RISC-V Board, Committees, and stakeholders. Align with centralized Martech tools and resources to leverage best practices Use data-driven insights to refine strategies and improve outcomes.

• Coordinate marketing functions across team, agencies, member organizations, and Linux Foundation teams (e.g., events, PR, creative services, web services, LF IT, sales, and program management teams) Orchestrate work with external partners (e.g. agencies, storefront, local community platform, video, and other companies) as needed

• Lead Certification brand value work together with Certification Steering Committee and related stakeholders to include relevant market research.

Key Performance Indicators

• Membership Growth: Increase in the number of new members joining the