Product Marketing Specialist

About Zepz

Zepz Group is the group powering leading global remittance brands: WorldRemit and Sendwave. Zepz Group has been disrupting an industry previously dominated by offline legacy players by reducing the barriers to finance and increasing safety and convenience for users. Every day, Zepz Group and its brands work towards unlocking the prosperity of cross-border communities through finance and technology - driven by the vision of a world that celebrates migrants’ impact on prosperity, at home and abroad. Zepz served over 9+ million users through its presence in over 4,600 corridors with over 40 send countries and 90 receive countries

Come join us!

Zepz.io

Our Commitments:

1. We act like owners - We are relentlessly delivering for our users and spending money thoughtfully. 
2. We embrace embarrassing honesty - We function best when we're open and honest with one another — especially about our challenges and doubts. 
3. We have a bias to action - We get to first outcomes quickly, iterate and learn. 
4. We strive to be better - We may make mistakes, but always learn from them.
5. We are inclusive - to better reflect and serve our users.

About the Role:

In 2023 the team at ZEPZ began exploring other avenues to serve migrant communities around the world. As such we rolled out Sendwave Wallet and are set to launch new products outside of our core remittance services. We call it Remittance+. The Product Marketing Specialist will play a strategic role in growing the ZEPZ user bases and new feature adoptions with special focus on Remittance products and our LatAm audiences. 

The PM Specialist sets the strategy for the way we communicate products, services and features and partners with the Remittance Plus Product Managers to define our future product roadmap and innovation plan. The role will be responsible for product adoption among new and existing customers by ensuring strong product/market fit and a clear value proposition, as well as improving existing customer retention via increased engagement with our product.

Reporting to Director, PMM and Insights, you will be responsible for:

• Playing a strategic role in growing the ZEPZ user bases and new feature adoptions with special focus on new products. 
• Leading the creation of impactful customer communication for products, services, and features, targeting both innovation/acquisition and lifecycle engagement of existing customers.
• Partnering closely with Product Managers to ensure optimal product-market fit, establish compelling, differentiated value propositions, and define the go-to-market strategy that dominates the market for each product.
• Taking full control of campaign development and execution, ensuring flawless execution across all initiatives.
• Building playbooks and scalable, repeatable models to effectively communicate our product pipeline across all channels and markets.
• Exercising strong stakeholder management to ensure alignment and drive momentum.
• Applying data-driven decision-making to accelerate user growth and maximize customer adoption, unblocking stagnation. 

Experience we’re looking for:

• Extensive experience in a PMM role.
• Experience conducting market research. Leveraging Customer Insight team for discovery and feedback.
• Independent in analyzing data, sharing insights, and applying it to guide campaign strategies and product decisions.
• Strong background in defining strategic direction and leading the execution of complex go-to-market campaigns that require seamless collaboration across cross-functional teams.
• Track record in positioning of new products. 
• Proven experience in B2C product marketing, growth strategies, or consumer marketing in a fast-faced global tech company.
• Outstanding communication and interpersonal skills, with the ability to engage with a wide range of people and thrive in a diverse and fast-paced environment.
• A seasoned consumer marketer, with expertise in understanding and leveraging various channels, including CRM, digital platforms, and offline marketing.

Nice to have:

• Strong familiarity with Mode data platform.
• Past experience of marketing to immigrant communities. 
• Experience with B2B product marketing. 

What you’ll get from us 

Please note that the benefits below will apply to permanent roles.  

We have five core benefits for our talent in the US, UK, Philippines, Poland, and South Africa. specifically:

• Un