Senior Director, Energy Marketing, Global Jordan

WHO WE ARE LOOKING FOR

In Jordan Brand, we believe there is greatness in everyone. Our mission is to inspire & unleash personal greatness across every corner of the world and if we do this, we believe we’ll unify and elevate our ‘community of greatness’ to change the world for the better. With our deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness.

We’re looking for a Sr. Director of Energy Marketing, Global Brand Management, who is responsible for driving integrated marketing for the Energy Field of Play. This person is responsible for managing marketing and relationships on the forefront of youth culture, leading collaboration and building the edges of the brand. 

WHAT YOU WILL WORK ON

You will lead the execution of the global energy marketing vision and strategy, bringing in new consumers and audiences into the brand across all levels. Each day will bring dynamic opportunities that you’ll work with your team of brand marketers to solve for. You will obsess how to make our brand, product, purpose and seasonal messages resonate with our target consumer and communities.

Together, with your partners, you will drive the most disruptive marketing for the organization, establish new partnerships and maintaining the health of our existing partners, driving connections with key communities to seed, ignite and scale the love for our brand.

• Build and deliver disruptive integrated marketing plans for key concepts, stories and partnerships and collaborations.
• Consistently map & evaluate our partner relationships and partnerships
• Execute integration plans for key working with Entertainment Marketing and Field of Play  partners. (Keep them on-top of mind) across Sport and Streetwear
• Driving integration with focus on NHBD and SNKRS team to ensure key concepts and stories land with impact and consumer resonance
• Develop strategic plans for influencer partnerships in collaboration with the brand and product teams. Instill process and clear direction, echoing the Global Influencer Brand Management long term strategy, Influencer portfolio and playbook.
• Educating teams with humility, passion and a positive attitude relating to industry shifts in marketing and consumer behaviors that ensure we stay on the edge of culture.

WHAT WE'RE LOOKING FOR

• Experienced Marketer - deep experience leading the integrated end to end marketing offense, visioning upstream concepts and ideas with product, design & EM while turning that vision into direction with downstream functions across global and geo, 1-2  L55 roles in (this is not a entry level L55 role) driving equity with other FOP L55 marketing roles 
• Leadership Maturity – experience leading and growing diverse teams with proven ability to lead thru adversity, change and high pressure scenarios, decisive in decision making, strong communication skills and ensuring calm, steady leadership for our teams and our partners. 
• Disruptive Marketer - bold marketer with experience building long term vision and delivering big ideas / picture thinking that move the brand and consumer forward with a strong understanding of the media landscape across owned, paid and owned driving impact and scale across the globe with the communitas who matter most 
• Consumer, Culture, Community – experience leading teams who move at the pulse of culture with a deep understanding of our muse and key communities we’re serving  
• Confidentiality – proven ability to lead work and teams in a highly confidential environment while still driving the process and cross functional collaboration forward – on time, on budget and at brand standards.
• Seasonal Process - Lead the end to end seasonal process inclusive of the creation seasonal concept map creation, prioritization and cross functional management
• Geo & City Connection - Regularly drive alignment with Jordan Brand Geo partners in a seasonal and yearly scope.
• Cross Functional Partnership - Drive alignment with Global Entertainment Marketing – Jordan Brand & Nike
• Seeding & Product - Develop & execute clear product seeding roadmaps for all concepts & stories that sit within Energy
• Budget management & forecasting - Own a tier-1 relationship budget – other Functions and Geos (always make sure they can afford the ask)
• Goal Setting - Ensure goal setting & career plans are prepared & shared in a timely manner
• Leadership - Build and manage a winning team while being an inspiring & encouraging leader and member of the Energy Marketing team

WHO YOU WILL WORK WITH

This role w