VP Business Development

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

The Vice President of Business Development is responsible for driving new business growth, leading high-performing sales teams, and scaling revenue across Tinuiti’s core solution areas. This executive leader sets sales strategy, builds pipeline momentum, and ensures disciplined execution across prospecting, deal management, and client acquisition.

This role combines strategic leadership, commercial excellence, and deep expertise in performance marketing, commerce media, and digital transformation. The VP of Sales acts as both a growth architect and frontline leader—aligning sales motions with market opportunity and revenue objectives.

Drive Revenue Growth

• Own a revenue target and consistently win new business for the organization
• Demonstrate deep expertise across paid media strategy, activation, and performance outcomes
• Position solutions that align marketing investment with measurable business impact

Lead the Full Sales Cycle

• Independently lead owned opportunities through discovery, audit, proposal, negotiation, contract review, and onboarding

• Support and deliver paid media audits and strategic proposals

• Build persuasive, insight-driven business cases tailored to client objectives

• You are an expert at organizational and detail-oriented skills, allowing you to balance multiple tasks at once with ease.
   

Consultative Discovery & Solution Design

• Diagnose the underlying client/prospect business challenges early in discovery

• Prioritize client needs and translate them into structured, strategic solutions

• Ask intelligent, layered questions that guide conversations and uncover growth opportunities

• Craft and deliver cohesive, compelling narratives that connect challenges → strategy → outcomes → close
   

Pipeline Generation & Management

• Generate a minimum of 20% of your pipeline through proactive prospecting efforts

• Re-engage lost prospects and dormant clients

• Drive cold outreach with confidence, credibility, and relevance
   

Sales Excellence & Discipline

• Adhere to established sales processes and methodologies

• Maintain rigorous Salesforce hygiene to support forecasting accuracy and organizational decision-making

• Partner cross-functionally to ensure smooth transitions from sale → onboarding → delivery

• You expertly identify customer needs and tailor solutions to solve them within negotiations, protecting margin and resources
   

Experience & Background

• 15+ years of industry experience in sales and/or account management

• Strong experience in retail media and/or eCommerce environments

• Proven success managing complex B2B sales cycles
   

Strategic & Analytical Thinking

• Ability to interpret market dynamics, retail trends, and performance data

• Strong fluency in retail media KPIs and measurement frameworks

• Skilled at translating analytics into compelling commercial narratives
   

Sales & Pipeline Leadership