Site Merchant

TITLE: Site Merchant 
POSITION SUMMARY 
The Digital Site Merchant is responsible for executing and optimizing the online shopping experience to ensure that the AE/Aerie brand is brought to life online in a way that inspires customers, accelerates conversion, and drives profitable growth. With a strong understanding of the customer, deep product knowledge, and a data-driven mindset, this role will be responsible for leveraging effective merchandising strategies, product presentation, and data-driven insights to continuously elevate the customer experience. The Digital Site Merchant will partner closely with cross-functional teams in Omni Merchandising, Marketing, Planning, Business Strategies, and Technology to deliver a seamless customer experience aligned with omni-channel strategies and brand priorities. 

RESPONSIBILITIES 
Business Analytics & Insights 
● Champion a customer-first approach, continuously identifying opportunities and emerging trends to improve the digital shopping experience across site and app. 
● Monitor daily and weekly product level and site KPI’s and translate into actionable insights and provide recaps, hindsight analyses, and reporting to leadership and cross-functional teams to drive decision making. 
● Conduct ongoing business analysis (weekly, monthly & quarterly hindsight’s) to provide sound recommendations to the cross functional team to drive preseason and in season strategic actions to grow web business. 
● Leverage A/B testing and analytics to inform strategies and maximize sales and margin. 
● Be the expert on the digital competitive landscape. 
● Partner with marketing and SEO teams to optimize search-related traffic, product copy, and site discoverability. 
Site & Product Execution 
● Drive seasonal web strategy for product launches, including creative assets and site touchpoints. 
● Responsible for owning the digital merchandising of the site for specific product categories with a high level of accuracy. This includes all aspects of bringing a product to life on the site (managing end-to-end product set up, category maintenance, navigation updates, etc.). 
● Audit/QA of PDP’s (imagery, copy, creative), category pages, linking strategies and shops to ensure accuracy, storytelling, and conversion optimization across the site. 
● Collaborate with creative, site ops, and cross-functional teams to deliver seasonal launches, site refreshes, and key marketing moments that are consistent with brand objectives. 
● Partner with business strategy and marketing teams to execute leaseline tactics (countdown clocks, pop-ups, SMS campaigns, etc.). 
● Provide QA of site updates and on-call support for content pushes, including off-hours when needed. 

QUALIFICATIONS 
● Bachelor’s Degree in Marketing, Fashion Merchandising, Business, or related field. 
● 3–6 years of experience in digital merchandising, ecommerce, or omni merchandising. 
● Strong analytical skills with ability to translate data into insights and actions. 
● Experience with ecommerce tools and reporting platforms (PIM, Browse, GA4, Tableau) a plus. 
● Excellent communication and collaboration skills; able to influence across functions and levels. 
● Strong attention to detail, highly organized, and deadline-driven. 
● Self-motivated, proactive, and able to thrive in a fast-paced, evolving environment. 
● Flexible to support off-hours production and business-critical site needs.

Pay/Benefits Information:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
• AEO may also provide discretionary bonuses and other incentives at its discretion.