Staff Product Marketing Manager, Software Division

About Stem
Stem (NYSE: STEM) is a global leader in AI-enabled software and services that enable its customers to plan, deploy, and operate clean energy assets. The company offers a complete set of solutions that transform how solar and energy storage projects are developed, built, and operated, including an integrated suite of software and edge products, and full lifecycle services from a team of leading experts. More than 16,000 global customers rely on Stem to maximize the value of their clean energy projects and portfolios. Learn more at http://www.stem.com.

Stem’s culture embodies diversity & inclusion beyond the traditional facets of gender, ethnicity, age, disabilities, and sexual orientation to include experience, personality, communication, workstyles, and more. At our core, Stem is at the momentous intersection of clean energy and software technology where diverse ideas, experiences, and professional skills converge to make the inclusive culture we have today. Together, we are turning old school thoughts about software and energy into progressive, collaborative, and innovative solutions. By joining our team, you will be collaborating with data scientists, energy experts, skilled salespeople, thought-leading executives and more from a range of backgrounds. This intersection of ideas, beliefs, and skills is what makes us unique enough to lead the world’s largest network of digitally connected energy storage systems.

What we are looking for:  

We are looking for an experienced Product Marketer to drive the expansion of the Product Marketing function within Stem’s Software Division. This individual will collaborate closely with the various cross-functional leads to support the development and marketing of new and existing products and services across Stem’s Software Division.  

In this role, you will be the advocate of the customer before, during, and after product launches. You will help communicate the unique value and capabilities of Stem’s product offerings in a way that resonates with our customers, by demonstrating a deep understanding of various user and buyer personas. You will, through tight partnership with Stem’s product and solutions management teams, obtain customer insights, map competitive intelligence, inform the product roadmap, and own the strategic positioning/messaging for our products. In addition, you will train and enable the sales team by creating effective presentation assets and designing the scripts and playbooks for sales as we launch new initiatives. You will work independently and in coordination with corporate marketing to deliver compelling collateral that highlights Stem’s key product values/differentiators and drive campaigns that enable product adoption.  

The successful candidate will have strong strategic thinking skills, solid general business acumen, and familiarity with the renewables and cleantech industry. Exceptional oral and written communication skills and the ability to distill complex information into simple, easy-to understand content are critical. You will partner and collaborate with key stakeholders across product management, customer success, sales, and corporate marketing teams to drive key commercial outcomes.   

Responsibilities:  

• Inform and influence product leadership on decisions related to product roadmap   

• Lead competitive intelligence by creating product maturity maps, analyzing competition, and objectively assessing gaps in product offering   

• Conduct periodic customer research interviews to identify pain points/goals and establish effective feedback loops to inform content creation and product direction   

• Develop detailed customer personas and segmentation strategies to ensure product messaging and positioning resonate with targeted customer groups 

• Enable sales through creation of compelling presentations, solution maps, battle cards, talking points