Field Marketing Manager (Southern California)

Our Company:

Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. E-commerce becomes the laboratory for consumer feedback and serves as a data pool for future retail endeavors. Congo Brands is a health and wellness brand that sells supplements, fitness snacks, hydration drinks, energy drinks, and more through ecommerce and retail partnerships. Congo Brands houses some of the World’s most noted brands including Alani Nu, Prime Hydration, Prime Energy, and Lunchly only to include more in the coming years. Congo Brands is on pace to become one of the World’s most noted consumer product brand companies, with revenue growth increasing exponentially year over year. Congo Brand’s goal is to be the go-to ‘Better for You Brand’ for everything from nutritional supplements, energy drinks, snacks and much more.

The Role:

The Field Marketing Manager (FMM) is the critical first line manager responsible for implementing Alani Nu / PRIME's field marketing program in a specific market. The FMM is responsible for approximately eight (8) Field Marketing Ambassadors in each market, and is accountable for all facets of their management,including recruiting, on-boarding, planning, motivation and day-to-day administration. In addition, the FMM also provides oversight of the market’s collegiate ambassador program and support of relevant, local market event opportunities.

The goal of the FMM is to build brand awareness, drive trial, and increase product usage in the home market. This is done primarily by ensuring a fun, fully mobile and available team of FMA’s who deliver our premium product to consumer during key moments-of-need:

Right Time, Right People, Right Situation.

This role will encompass Southern California.

Key Responsibilities:

1. Alani Nu and PRIME Sampling Program
1. Recruiting: Build a team of Field Marketing Ambassadors (FMAs) that consistently make an impact on the territory via quality sampling and consumer interactions
1. Recruit and maintain a quality team of 3-4 FMAs (part time, hourly) that personify the Alani Nu/PRIME brands, reflects the local market, and delivers against the FMAs Performance Profile
2. Utilize existing tactics and develop new best practice in hiring the best FMAs for Alani Nu and PRIME sampling programs
3. Maintain the appropriate number of FMAs with sufficient availability for work hours to meet our targeted consumer collecting goals for the home market
4. Adhere to HR policies for new FMA recruits (background checks, admin.)
2. Training: Become a product, brand & sampling expert to best train FMAs to be successful in the field, according to the FMA Performance Expectations
1. Conduct Alani Nu / PRIME onboard training for every new hire
2. Utilize existing tactics and develop new, fun, and creative ways to ensure that FMAs are constantly instilled with the appropriate knowledge of our brand and product
3. Execute frequent spot checks each month to monitor the effectiveness of the program and respond to areas of opportunity
4. Identify leaders within the sampling team to assist in the running of the program, with clear goals and appropriate training
2. Motivation: Foster a culture of fun, learning and empowerment
1. Create and foster a positive learning environment and use tools such as interactive training, personal coaching and sharing of best practice
1. Recognize achievement and development skill sets for the betterment of each individual, and Alani Nu / PRIME's sampling program as a whole
2. Empower FMAs to identify, develop, and executive sampling missions and other ideas to improve the sampling experience
3. Reward successful FMAs by offering a role in leading their teams at a field level
3. Planning & Execution: Create plans to ensure delivery against the goal of building awareness and trial, especially against the female consumer
1. Develop plans that combine strong market knowledge with an understanding of our strategic priority: To build Alani Nu / PRIME trail and awareness among consumers
2. Utilize FMAs to develop a continuous flow of new and innovative ideas for sampling missions and other market opportunities
3. Work with FMS/FMMs from other teams to collect, assess & schedule quality sampling missions
4. Maximize the impact of market sampling by ensuring that missions that are unexpected, unique, and mobile
5. Pending availability, collaborate with Alani Student Ambassadors to create maximum impact on college campuses
6. Work with brand leadership to play an active role in quarterly planning,