SCM Global Partner Marketing Go-To-Market Lead

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JOB OVERVIEW

We are hiring a Partner Marketer to support the future of how SAP envisions and empowers our Partners to deliver impactful marketing campaigns. This role blends marketing operational skills with digital marketing and go-to-market best practices to accelerate cloud adoption for our solutions. 

In this role, you will design, launch, and monitor Partner relevant product led campaigns and content strategy that drive demand within an area of the partner ecosystem. You will work across stakeholder teams to create strategic campaigns that result in high-quality leads for joint sales motions. You must be data driven with the ability to identify leading indicators, and use ‘signal’ no matter how faint, which can be used to build out a world class Marketing Enablement offering to Partners.

 

RESPONSIBILITIES

• Build a strategic Partner Marketing Plan and obtain support with internal cross-functional executives and partner leads
• Develop framework for how Partners intersect with our customer journey on owned & operated properties and push this winning formula to ensure a completely integrated, omnichannel, and consistent market presence.
• Create a repeatable process for ideation, execution, and evaluation of digital campaigns that are rooted in performance-based metrics including Partner sales pipeline, adoption, and customer lifetime value.
• Design and own campaign performance metrics and key business strategies that help Partners build sales pipeline.
• Input to the global partner marketing campaign calendar for awareness and understanding of partner GTM efforts.
• Leverage industry best practices and external sources to analyze industry trends and influence and drive innovation in our Partner Go-to-market and Cloud Channel sales strategies.
• Considerably increase Partner adoption of Marketing Enablement programs including attendance and engagement at SAP training webinars and use of content, materials, event in box, and social for joint marketing efforts.
• Drive marketing consistency among partners to ensure SAP brand and value proposition is accurately represented.
• Partner with Integrated Marketing, Solution Marketing and Regional teams to align messaging and content that map into each campaign.
• Create a Resource Plan which includes operational decisions, recommended organizational structure, processes, and tools which ensure delivery against marketing strategy of Global Partner Marketing.

 

QUALIFICATIONS

• Undergraduate degree (MBA/Masters preferred).
• 5+ years of relevant work experience in B2B marketing and/or business planning
• Strong understanding and experience in online/digital marketing tactics
• An owner personality. You are biased toward action and desire to drive your area of the business.
• Strong time and project management skills with proven track record of successfully running multiple projects simultaneously.
• Effective communication, writing and presentation skills, as well as having demonstrated analytical abilities.
• Proven capability of simplifying concepts into relatable stories and delivering with strong, effective public speaking acumen.

 

 #joinMSO, #PartnerMarketing, #SAPGlobalPartners

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