Marketing Science Partner (CPG)

This position will work with internal and external stakeholders to advise clients and the industry on measurement strategy and work with them on an ongoing basis to adopt better measurement as a way to improve business performance. To accomplish this, the person in this role will drive industry adoption of Meta’s preferred measurement methods and products and design and execute empirical research for individual clients and at the industry-level.

Driving good measurement with clients will require designing tests and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media.

Meta is seeking exceptional candidates to join this team: we’re looking for people with demonstrated analytical and critical thinking skills as well as familiarity with large data sets and data tools. To successfully influence how clients conduct and use measurement, the candidate will need to work cross-functionally with advertisers, sales teams, and other members of the Marketing Science team.Marketing Science Partner (CPG) Responsibilities

• Manage a complex set of client relationships within the Consumer Packaged Goods industry.
• Work with clients to build and operationalize measurement strategies, including measurement product adoption, learning agendas, and experiments that drive performance improvements and uncover best practices.
• Innovate and drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches.
• Design tests to measure the effectiveness of various media and to showcase the power of good measurement using client data and Meta or third-party technology tools.
• Conduct in-depth custom ad effectiveness studies and bespoke analyses using advanced statistical methods and causal inference techniques to understand the relative impact of different marketing strategies across different media channels.
• Communicate complex research results, insights, and recommendations with a broad set of technical and non-technical stakeholders
• Provide feedback to and collaborate with Product, Business Engineering, and Partnerships to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta.
• Partner closely with cross-functional partners such as Sales, Product, Data Science, Creative Shop, and Business Engineering.

Minimum Qualifications

• Bachelor's degree in a directly related field, or equivalent practical experience.
• Degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar
• 8 yrs+ consulting, research or analytics research experience and experience using data and numbers to formulate insights.
• Experience analyzing and manipulating data sets to identify patterns and provide client insights.
• Knowledge of advertising measurement methods and technologies.
• Client-facing experience, including experience driving change through adoption of new products or research methods.
• Experience communicating technical content to all types of audiences (technical and non-technical) and influencing at executive levels.
• Experience analyzing and manipulating data sets using R, Python, SQL, etc. and applying statistics where appropriate to understand patterns and provide insights.
• Experience with advertising measurement methods and technologies for direct response outcomes, including field experiments, experimental designs, etc.

Preferred Qualifications

• Direct experience with Marketing Mix Modeling and direct response attribution measurement methodologies, tools and data sets.
• Experience in Consumer Packaged Goods, Retail and/or eCommerce industry is an asset.

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Me