Director, ES Customer Innovation and Marketing

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

About Salesforce
Salesforce helps organizations of any size reimagine their business with AI. Agentforce — the first digital labor solution for enterprises — seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform.

Salesforce has 5 core values:  Trust, Customer Success, Innovation, Equality and Sustainability.  Our values drive value to help us innovate and lead. 

About the Team
Our Equality and Engagement team works to build industry-leading talent experiences, create equal opportunities, drive innovation, and bring everyone along in the future of Agentforce.  Our Employee Success innovation and storytelling team within the department creates best in class product marketing, demos, and storytelling to amplify our employee experience transformation through the power of humans and agents working together. 

About the Role

We are seeking a creative and motivated Product Marketeer passionate about empowering teams, driving strategic vision, and enhancing product awareness to support organizational growth & innovation through the power of humans and agents working together. 

In this role, you will lead with a collaborative mindset, ensuring cross-functional alignment while developing and executing scalable product marketing strategies for HR is using AI to drive transformation. Your expertise in product positioning, messaging, customer and competitive intelligence, and market segmentation will be instrumental in driving business impact, and a plus if you are familiar with how HR organizations leverage tech. We value strong communication skills, executive presence, and the ability to navigate ambiguity while fostering a culture of engagement and performance. 

Primary Responsibilities

Product Marketing Leadership

* Lead the product marketing strategy for Salesforce Employee Success (HR) team, focusing on Agentforce, AI-driven workforce tools, and related offerings. 
* Evangelizing our Salesforce on Salesforce AI deployment to craft inspirational stories, demonstrated ROI and deliver groundbreaking product demos to influence our customers, partners and employees. 
* Develop clear, impactful product positioning and messaging frameworks that differentiate Salesforce solutions in the market.
* Be able to influence and translate Employee Success (HR) focused initiatives into actionable programs to help drive growth, innovation, and uncover ROI. 
* Define the customer personas, market trends, and pain points to tailor marketing strategies and content.
* Collaborate with Product, Business Technoogy and Engineering teams to understand new product features, ensuring messaging is aligned with evolving capabilities and customer needs.

Go-to-Market (GTM) Strategy

* Drive the end-to-end GTM strategy for new Employee Success Agentforce initiatives, from launch planning to post-launch analysis.
* Partner with cross functional teams across Salesforce to ensure product messaging and marketing assets are aligned with customer needs and objectives.
* Drive the creation and delivery of Salesforce on Salesforce solutions through thought leadership content, webinars, blogs and case studies to drive the industry message.
* Analyze market trends, customer feedback, and competitive landscape to inform product positioning and refine GTM strategies.

Customer-Centric Product Storytelling

* Embodies ‘Customer Zero,’ demonstrating how Salesforce uses Salesforce to empower our workforce, remove mundane tasks and realize ROI 
* Craft product narratives and demos that showcase how Agentforce drives employee productivity, engagement, and business transformation. 
* Bridge the gap between technical capabilities and customer needs, translating complex concepts into compelling, customer-focused messaging. 
* Ability to speak the language of the cu