Director Sales Planning and Analytics

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

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Key Accountability and deliverables:

Commercial Strategy

• Commercialize pladis NA business strategies and brand objectives into Channel and Customer-specific priorities. Ensure alignment to our Channel/Customer Segmentation, optimize for profitable growth, and adapt to customer needs with the goal to influence and engage shoppers throughout the path to purchase.

• Influence marketing plans designed to profitably grow pladis NA Brands, lead overall category growth, and ensure flawless execution of Channel/Customer 4P (Product, Price, Promo, Placement) objectives

• Lead development of commercial brand and category selling materials utilizing consumer trends, syndicated data, and category/marketplace insights. Lead deployment to our field sales team and broker partners

• Ensure selling stories are tailored appropriately for channel/customer and designed to maximize performance in the retailer/channel

• Serve as sales expert in internal processes (IBOP, S&OE, RGR). Provide thought leadership on channel launch strategies, trade spending guidance, 4P tactics, packaging optimization, and insight into pipeline forecasts.

• Proactively identify opportunities or business challenges and develop action plans to address

• Work with marketing and sales teams in planning and executing shopper marketing initiatives according to our Customer Segmentation strategy

• Establish channel and customer-specific KPIs which deliver against both short and long-term physical availability opportunities. Routinely evaluate ROI for continuous improvement.

• Join customer sales calls as the pladis brand expert.

Improve Trade Promotion Effectiveness

• Oversight accountability for trade and display budgets to maximize sales & profit while delivering Commercial Profit and Gross Margin improvements to the organization

• Establish monthly cadence with sales leaders to review and optimize trade activity; first line of approval for all trade spending

• Lead development of consistent post-promotion analytics across accounts and deliver compelling summaries for activation; create and maintain centralized promotional calendar library

• Evaluate and enhance pladis brand vs competitive promo depth and frequency, and identify gaps

• Develop national promo and pricing guidelines; deploy as part of our 4Ps go-to-market strategy 

• Identify gaps in our tool kit, build out new capabilities and deploy to key stakeholders with an eye to improve efficiency and effectiveness

• Establish, measure and report monthly sales financials and progress against annual KPIs

Design Price Pack Architecture

• Lead cross-functional team to develop price pack architecture for pladis brands ensuring marketplace competitiveness and channel price coherency

• Build price elasticity/cross-elasticity models for pladis brands and assess impact of marketplace price changes to inform future decisions

• Monitor everyday retail pricing landscape and pricing status  (eg: Price Points, Price Tiers, Curves); make recommendations for improvements

• Lead development, communication and execution of retail pricing action

Forecasting Capabilities

• Improve forecast accuracy by estab