Senior Associate, Copywriting (Hybrid) - Solon, OH & St. Louis, MO

Job Overview

Join Hubbell Enterprise Marketing (HEM) as a Senior Associate in Copywriting and become the mastermind behind impactful content strategies and innovative promotional campaigns! In this dynamic role, you'll craft compelling content across various formats like white papers, case studies, and multimedia scripts. You'll collaborate closely with digital and creative teams to bring promotional campaigns to life, ensuring they resonate with target audiences and adhere to our high standards of brand and style.

Dive into the heart of Hubbell's diverse markets, working directly with stakeholders to develop content plans that align perfectly with business objectives. Your exceptional writing and editorial skills will ensure a consistent and professional voice across all our marketing materials.

If you're a creative, dedicated leader who thrives under pressure and is eager to meet and exceed goals within tight deadlines, we want you on our team. We are looking for candidates located in St. Louis, MO and Solon, OH. 

Help us shape the future of content at Hubbell and drive our success to new heights!

A Day in the Life

• Develop comprehensive strategies that align with business goals and target audience requirements
• Create high-quality, engaging B2B content in collaboration with the HEM organization
• Manage the work of freelance contributors, as required.
• Identify and analyze key performance indicators (KPIs) for content programs and adapt strategies as necessary based on content performance
• Confer with internal stakeholders across Hubbell to understand content requirements, objectives, target audiences, and presentation concepts, collaborating closely with them to create content
• Mentor junior members of the content team
• Refine and edit content to conform with editorial guidance, accepted standards, and standard processes
• Assist  HEM team members and internal clients (non-writers by profession) to add polish and ensure that content meets the organizational guidelines
• Implement SEO and keywords guidelines to optimize digital content for search and ensure optimal user experience
• Develop and implement content governance norms based on in-house writing style guides, standard accepted style practices, and shared terminology and language for consistency and professionalism across our content
• Provide input and collaboration on design concepts, content standards and layouts
• Ensure high quality and on time completion of all work projects
• Adhere to editorial calendars and update content repositories to ensure efficient workflow and content maintenance

What will help you thrive in this role?

Most importantly, the successful candidate will possess a palpable love of content and B2B marketing. 

Other necessary expertise and skills:

 

• BA or BS degree in any relevant field of study
• A minimum of 5 years of experience in content strategy, editing, writing, or related for an agency, in-house marketing communications team, product marketing department, content strategy team, or media outlet
• A background in writing about technical subject matter, either in a marketing or trade press role
• Exceptional writing, grammatical and editing skills
• Competency in applying editing best practices and techniques
• Proven technical knowledge of marketing content creation for all marketing channels, especially digital
• Solid knowledge of the Microsoft suite of products including MS Word, Excel, and PowerPoint
• Understanding of and a level of comfort with the Adobe Creative Cloud, specifically Adobe Photoshop and Acrobat
• Willingness to learn the latest content marketing technologies and techniques as required
• The ability to work with minimal supervision in delivering high quality work
• Demonstrated ability to effectively and credibly collaborate and communicate with global, cross-functional teams
• Strong listening, time management, interpersonal, and communications skills
• Self-motivated and able to thrive in a fast paced, result-driven environment
• Familiarity with using project management software in completing work product preferred
  
  

The Senior Associate – Copywriting at Hubbell Enterprise Marketing (HEM) is responsible for developing and overseeing content strategies and plans, maintaining strategic direction in content pieces, and choosing appropriate content formats like white papers, case studies, and scripts. This role involves writing, editing, and managing freelancers' project work. Collaboration with digital and creative teams is key to executing promotional campaigns and preparing content that adheres to organizational guidelines. The role