Senior Paid Media Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

Do you thrive on building high-performing marketing programs that drive conversions, qualified leads, and ultimately revenue? Are you passionate about harnessing the power of omnichannel paid media tactics to achieve ambitious goals? Do you consistently strive for more than “good enough”? If so, then we want to hear from you!

We are seeking a high-energy, results-oriented Senior Paid Media Manager to lead, manage and drive revenue growth through paid media tactics such as search, social, and display. In this critical role, you will be responsible for strategizing and executing comprehensive multi-channel paid media programs that drive brand awareness, generate high-quality conversions (trials and leads), and nurture prospects through the sales funnel. This role will work closely with the VP of Demand Generation, but will be a primary implementor of campaigns builds, organized testing, daily optimizations, and reporting. 

You will be responsible for hitting new account creation goals for our SaaS business and high-quality lead generation goals for our comprehensive services side of business, all while driving ongoing efficiency.

The ideal candidate is a data-driven marketer with a strong understanding of multiple digital ad platforms and a proven track record of managing performance marketing campaigns.

What you'll be doing:

Channel Management:

Oversee the management of daily/weekly/monthly budget, optimization identification and implementation, campaign builds, and performance reporting for the following channels to hit sign up, lead generation and revenue goals. The ideal candidate has a deep skillset and understanding of each platform:

• Paid Search: including Google Ads and a variety of campaign types within (ie PMax, DemandGen, Search Campaigns)
• Paid Social: including Facebook, Instagram, TikTok, Youtube, LinkedIn
• Display: StackAdapt, RollWorks, or similar DSP

This role will utilize multiple platforms to drive results for the three focus areas for Later – audiences range between enterprise B2B, SMB/mid-market B2B, and creator/influencers (B2C). Conversion focuses include platform sign ups and quality enterprise lead generation.

Strategy Creation, Leadership and Technical Execution:

• Have a deep understanding of Later: Understand Later’s target audiences, spearheading full-funnel paid media campaign strategies that attracts and retains Later customers
• Operate with an audience oriented approach: Align campaigns with target audience, improving credibility, the user experience, interaction rate, and conversion rates.
• Have a view of the full funnel: Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative team-pulling the pieces together to execute on your campaigns.
• Utilize technical skillset and leadership ability: Lead campaigns from the trenches, digging in with your Paid Media team, and VP of Demand Gen when necessary, then zooming back out to see how decisions impact the big picture and overarching company goals
• Utilize platform analytics, large datasets, and other tactic specific reporting to understand campaign performance, identify trends, and draw actionable insights
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