Product Marketing Lead - World ID

About the Company:

Tools for Humanity (TFH) designs and builds technology behind World. World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. The TFH and World tech stacks make this possible: the Orb verifies real, unique people, World ID proves it privately, and World App puts these capabilities, and more, in people’s hands. Together, they add a human layer to an AI-driven internet.

World is already running at a global scale. More than 17 million people across 160 countries have verified with World ID, and more new Orb verifications take place each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate.

Founded in 2019, TFH has more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, SpaceX, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI.

TFH and World have been featured on the cover of TIME Magazine, highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive. The New York Times, Bankless and TechCrunch have all recognized our collective progress in identity, cryptography, AI, and global-scale hardware deployment. Our leadership is also named to the Time AI 100. Learn more about the newest product launches from our Liftoff event.

About the role

We are looking for a passionate and skilled Product Marketing Lead who will be instrumental in driving the adoption of World ID. This role is key in shaping the narrative around World ID, educating key stakeholders, and developing resources that will enable users, developers, and partners to understand and leverage the product effectively.

In this role, you will:

• Drive Product positioning, key messages and in-product communication :

  • Partner with Product, Design, and Engineering to shape how World ID’s value, trust model, and differentiation are communicated within the product experience, not just through external marketing.

  • Collaborate with Product, Engineering, Comms, and Design to craft cohesive narratives around new features, integrations, and ecosystem milestones.

  • Lead in-app copy, UX messaging, and developer-facing SDK language across onboarding, consent, verification, and integration flows to ensure clarity, education, and consistency.

  • Collaborate cross-functionally with Legal, Privacy, Policy, Comms, and PR to ensure product messaging is compliant, aligned with external narratives, and embedded early in product requirements and design.

• Educate users, partners and developers:

  • Build and execute marketing strategies to communicate the value and potential of World ID to a global audience, including end-users, developers (Web2 and Web3), and key opinion leaders (KOLs).

  • Lead the GTM strategy and activities needed for strategic events and product launches; establishing launch stakeholder collaboration process, workback and timelines.

  • Develop clear, engaging educational content (web pages, video