Associate Director (PR)
CSGORollAbout the role
🌟 Allow us to introduce ourselves
CSGORoll, a gamified skins platform, is the market leader in the industry with over 1 million active users. Currently serving North America and Europe, this platform aims to expand to non-English markets as well, bringing a unique gamified experience to users around the world. First launched in 2016, CSGORoll went through a rocket ship growth since the announcement of the CS2 game. The revenue has soared to new heights, surpassing our current headcount. Up until now, we have been relying on intuition alone, without data. Shocking, right? Now, it's time to take things up a notch. Picture this: improved operational procedures, visionary senior leadership, venturing into new non-English speaking markets, cutting-edge product development, turbocharged SEO, and eye-catching paid ads. We welcome you, a skilled professional to bring your skills to the table and bring the company into a whole new league with us!
🚀 Your mission as a Associate Director (PR)!
We are seeking a seasoned and talented Associate Director (PR) to join our Global Marketing team. In this role, you will support and significantly contribute to the strategy, collaboration, execution, and measurement of our PR & Media Relations Campaigns. Our goal is to foster and enhance a favorable image of our company among employees, potential candidates, clients, partners, influencers, and gaming consumers. If you excel in strategizing technology, and customer service, and you have a strong understanding of game tech and forums, this role might be for you. You will contribute to our Global communications strategies, reporting directly to the CMO.
What you’ll be doing:
Foster relationships with Tier 1 and local media in Europe and the Americas.
Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics.
Develop a strategic media relations plan, seeking high-profile placements in print, broadcast, and online media.
Assist in coordinating all public relations activities, including event logistics and speaking.
Collaborate closely with the social media manager to create engaging content for audiences across traditional and new media platforms.
Utilise existing media relationships and cultivate new contacts within business and industry media.
Manage media inquiries and interview requests.
Craft content for press releases, bylined articles, and presentation scripts.
Continually evaluate opportunities for partnerships, sponsorships, and advertising.
Establish relationships with thought leaders to increase industry awareness.
Keep abreast of industry trends affecting clients and make appropriate recommendations regarding the communication strategy surrounding them.
Engage in content creation focusing on thought leadership, creativity, and maintaining a content bank of editorial ideas aligned with the plans for the market.
Requirements
You will thrive in this role if you have:
- BA/MA degree in Marketing, Advertising, Communications, or a related discipline.
6-8 years of proven track record in strategizing and executing successful public relations campaigns at both domestic and international levels.
Strong networks with both local and international business and industry media outlets.
Relationships with content creators/influencers are an added advantage
Exceptional writing and editing skills – short form, long form, branded content, light ad copywriting.
PR event planning and execution experience.
Expertise in handling crisis communications.
Prior work experience in the video game industry is a prerequisite.
Proficiency in localizing press releases for multilingual markets.
Ability to self-motivate, work independently, and contribute effectively within both team and non-team environments.
A proven track record of successfully managing a company's reputation and launching multiple products and services, while consistently projecting a positive, professional image of the organization.
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