Growth Marketing Manager, Communities & Events (US Remote)

Who we are:
We believe that small businesses are stronger together and we’re looking for people who are passionate about our mission. 
Alignable is a remote-first, mission-driven Series C (and profitable) growth stage startup on a mission to bring together small business owners from across the globe to help them gain competitive advantage so they can succeed in their business. 
Small businesses give our communities character -- generating local jobs and supporting local causes. They are the creators, the risk takers and the problem solvers. Each with a unique story. 
For business owners who depend on referrals for success, Alignable is the online community helping them initiate and build trusted relationships leading to quality referrals. Owners depend on quality referrals for all aspects of their business, and whether they’re looking for new customers, suppliers, or services needed to run their business – they’re finding them all here on our platform. Our highly engaged and supportive peer network plays a critical role in helping these businesses (our Members) succeed, especially within an ever-changing economic environment. 
Alignable is North America's largest small business network with over 9 million businesses in 30,000+ communities. If you want to empower the small business owner through a networking platform unlike any other, let’s talk.
What you will be doing:
As a Growth Marketing Manager, Communities & Events at Alignable, you'll help real business owners find success in their local and virtual communities. The Community Programs team drives engagement in our groups, virtual events, and in-person networking events. We facilitate productive interactions using our groups and events features.

In this role, you will:

• Report directly to the Senior Director, Marketing
• Use a growth mindset and marketing execution skills to bring our programs to more members and drive community engagement
• Collaborate with Program leads to utilize marketing channels, product-led growth, in-person experiences, and individual advocates to enhance engagement metrics
• Implement marketing tools and tactics like growth hacking, email marketing, and product-led growth to increase engagement, success, and retention
• Conduct iterative testing and implement bold new strategies
• Leverage people, events, content, and format to achieve our goals

Day-to-Day Responsibilities and Success Metrics:

• Campaign Development and Execution: Design, develop, and execute marketing campaigns across various channels to drive community engagement and event participation. Success is measured by increased event attendance and engagement metrics.
• Data Analysis and Reporting: Analyze customer data and campaign performance using analytics tools; generate reports to inform strategies and demonstrate the effectiveness of marketing efforts. Success is tracked through continuous improvement based on performance data.
• Collaboration: Work closely with Program leads, product, and engineering teams to align marketing initiatives with community goals and product development. Successful collaboration leads to achieving ambitious growth targets.
• Content Creation: Develop compelling content for email campaigns, in-product messaging, and other communication channels to engage users and promote events. Success is indicated by high engagement rates and positive customer feedback.
• Customer Insight: Engage with community members to gather feedback, understand their needs, and ensure their success within the community. Implementing changes based on this insight will result in more successful campaigns.
• Optimization and Testing: Continuously test and optimize marketing tactics to improve engagement and retention rates. Success involves effective iterative testing and achieving key marketing metrics.
• Event Promotion: Promote virtual and in-person events through targeted marketing efforts, ensuring high attendance and engagement. Successful events drive meaningful engagement and relationship building.
• Segmentation: Define and refine customer segmentation to tailor marketing campaigns and maximize impact. Success is measured by the effectiveness of segmented campaigns in driving customer outcomes.

What you will bring:

• Affinity for small business and/or an entrepreneurial spirit
• 5-8 years of experience in marketing, growth, sales, or related roles
• Hands-on experience with growth, lead generation, campaign management, demand generation, and/or lifecycle marketing
• Ability to capture and share key data and insights to drive marketing strategies and decisions
• Excellent written and verbal communication skills
• Experience creating and executing successful multi-channel segmented marketing campaigns, ideally for a networking, freemium, or SaaS product