E-commerce and Online Marketing Intern (UNDP Shop)

Background
  Diversity, Equity and Inclusion are core principles at UNDP:  we value diversity as an expression of the multiplicity of nations and cultures where we operate, we foster inclusion as a way of ensuring all personnel are empowered to contribute to our mission, and we ensure equity and fairness in all our actions. Taking a ‘leave no one behind’ approach to our diversity efforts means increasing representation of underserved populations. People who identify as belonging to marginalized or excluded populations are strongly encouraged to apply. Learn more about working at UNDP including our values and inspiring stories.
  UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.
The Bureau of External Relations and Advocacy (BERA) is responsible for positioning UNDP as the world’s leading global development network, promoting its global authority and thought leadership on sustainable development and the interconnected issues of poverty, inequality, and climate change. BERA leads and supports UNDP in building and nurturing strategic relationships and alliances essential to achieving its mission. 

Creating strong political and financial backing for UNDP by providing partners and supporters with a clear understanding of what UNDP does and how our mission, capabilities and flagship services relate to them. BERA leads UNDP’s work on innovative and diversified partnerships and ways of financing the Decade of Action to achieve the Sustainable Development Goals (SDGs). It is also responsible for global campaigns on critical development issues, which aim to inform government policies and build partnerships around high-impact solutions. BERA coordinates and sets corporate standards across the functions of partnerships, marketing and communications within UNDP and leads on internal communications.

BERA is positioned around three service lines; Public Partnership; Advocacy, Marketing and Communications (AMCG); and Private and Finance Partners, all working in close collaboration and coordination under the guidance of the Directorate and with the support of the Management Support Unit and Strategic Analysis and Engagement team.

BERA has a robust network of Representation Offices (Brussels, Copenhagen, Geneva, Tokyo and Washington D.C.) and Regional Teams in five hubs (Africa, Arab States, Asia Pacific, Europe and CIS, and Latin American and the Caribbean) co-led with Regional Bureaux, all of which play a critical role in audience centric communications and management and strengthening of relationships with Public and Private Partners to help build a strong brand for UNDP within the local ecosystem.

Within BERA, the AMCG leads and manages external communications through strategy, media, digital communications, marketing, branding and global storytelling. The Brand and Marketing Team within the AMCG manages UNDP’s brand and creates marketing products and resources to promote UNDP and the Sustainable Development Goals (SDGs), ensuring that messages resonate and gather support from audiences that span from government decision-makers to the general public. It manages the Marketing Services Hub (MSH) which operates as UNDP’s in-house agency, and the UNDP Shop, a fast-growing initiative that empowers people around the world to promote the SDGs through branded products. The UNDP Shop was launched in April 2017 as a pilot with the aim of creating a line of useful products that can help UNDP improve its image and create awareness for the 2030 Agenda and the important work UNDP is doing to help countries reach the SDGs. It is a way for the wider public to connect and support UNDP’s work worldwide, as well as an excellent marketing opportunity to reach a wider audience. UNDP Shop current strategy comprehends individual orders by general audience (B2C), and a business to business (B2B) approach targeting companies, other UN agencies, and UNDP offices around the world. 

Assignment Description:

Reporting to the E-Commerce Operations Lead, and under the creative supervision of the Marketing Copywriter of the Brand & Marketing team, the E-Commerce and Online Marketing Intern will work on UNDP Shop online marketing plan, focusing on SEO activations, content creation, and strategy implementation. The selected candidate will also work as part of the Brand and Marketing team, collaborating with team members across the AMCG.

Duties and Responsibilities
The interested ca