Senior Sports Partnerships Manager

JOB OVERVIEW:
The Sports Partnerships Manager is responsible for identifying, developing, and managing high-value partnerships that advance the organization’s strategic goals. This role blends relationship building with strong commercial acumen, ensuring that alliances, sponsorships, and brand activations deliver measurable impact and long-term value. Working closely with marketing, sales, and cross-functional teams, this leader drives growth through meaningful external collaboration and strategic market engagement.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Commitment to Company mission and values.
2. Identify and evaluate partnership opportunities aligned with organizational priorities.
3. Develop partnership strategies that expand market reach, enhance brand equity, and unlock new revenue streams.
4. Lead negotiations to structure mutually beneficial agreements with clear deliverables, timelines, and performance metrics.
5. Oversee the full lifecycle of sponsorships—from prospecting and proposal development to activation and renewal.
6. Build compelling sponsorship packages that articulate value and align with partner objectives.
7. Manage contract execution and ensure fulfillment of all sponsorship commitments.
8. Maintains knowledge of industry trends (i.e. beverage, retail, natural segment, etc.).
9. Excellent Negotiate contract terms and partnership agreements to ensure they are financially and strategically advantageous.
10. Oversee the full lifecycle of sponsorships���from prospecting and proposal development to activation and renewal.
11. Build compelling sponsorship packages that articulate value and align with partner objectives.
12. Manage contract execution and ensure fulfillment of all sponsorship commitments.
13. Collaborate with marketing, product, and creative teams to design and execute brand activations tied to partnership agreements.
14. Ensure activations are on brand, audience relevant, and optimized for engagement.
15. Monitor activation performance and recommend enhancements for future initiatives.
16. Serve as the primary point of contact for key partners, fostering trust, transparency, and long term collaboration.
17. Conduct regular business reviews to assess partnership health and identify opportunities for expansion.
18. Proactively resolve issues and maintain strong communication across internal and external stakeholders.
19. Establish KPIs and measurement frameworks for partnerships and sponsorships.
20. Analyze performance data to assess ROI and guide strategic decision making.
21. Prepare reports and presentations for leadership, highlighting outcomes, insights, and recommendations.
22. Ability to manage multiple projects and deadlines in a fast-paced environment.
23. Ability to travel to any location where the Company operates and expand territory as business needs dictate.
24. Ability to attend various meetings as requested with minimal advanced notice.
MINIMUM QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor Degree in Marketing or appropriate equivalent from an accredited university. MBA preferred
• Knowledge of professional selling techniques and use of CRM software
• Proven creative, aggressive sales management experienceExperience in e-marketing methodologies is a plus
• Excellent oral and written communications skills (including public speaking) in English.
• Strong interpersonal, sales presentation and merchandising skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook)
• Results driven, self-motivated
• Must be well organized and detail oriented.
• Pass the drug test
• Ability and willingness to work a flexible Full-Time schedule that may include weekends and holidays.
• Must be able to travel to various locations in organizational service areas, as required by duties.