VP of Specialty Retail Growth

Job Title

VP of Specialty Retail Growth

Position Overview

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more.  

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide.  

Reporting to the SVP of Retail Sales, the Vice President of Specialty Retail is crucial in creating and driving the vision of growth and longevity for our specialty retailers. This key leadership role will collaborate cross functionally to ensure independent residential flooring retailers are supported by our internal teams to achieve success. Success will be realized through strategic planning, budgeting, and innovating to create profitable growth. The leaders reporting to this role will be accountable for Shaw Flooring Network (SFN), distribution, national accounts, promotions, and the Shaw company store. It will be critical for this leader to join forces with peers and retail sales leadership to set the strategies in these segments.  This position will work in a hybrid way from our Dalton, GA corporate offices with national client facing travel.

  

Responsibilities:  

• Develop and meet the goals and budgets within the specialty retail segment (track and report on the developed KPIs) 

• Lead the strategy for segmentation and work with peers and internal partners to execute for SFN and non-aligned retailers 

• Promote and drive the high priority objectives of the business unit, while ensuring customer tie in and coproduction 

• Create plan with retail sales leader to drive specialty retail growth in each geography  

• Collaborate with sales leadership on key SFN and corporate initiatives 

• Drive the top 3 national and local monthly priorities 

• Adopt the trade pro program from the test study and drive execution of selected plan forward 

• Support National Accounts and help create strategy to improve growth and profitability 

• Strategize on the company store opportunities and services that we can bring to retailers and consumers

• Examine distribution business for synergies with retail and how to create a better strategy and growth plan going forward 

• Participate in L&P, S&OP, product road maps to set plans for future product and forecast needs for the specialty retailers

• Deliver on goals in line with business plan and proactively work with financial partner to drive the right behaviors throughout team 

• Drive rewards program and consistently review ROI for Shaw and for the customer (consider non-aligned in strategy) 

• Constantly gather feedback on products and programs

• Listen to customers for opportunities and pain points and work with internal teams to prioritize initiatives to create solutions

• Ensure all strategies created within specialty retail are shared with peers to foster opportunities within all retail 

• Gather intelligence on competitive programs 

 

Qualifications:  

• Must reside in the market 

• Bachelor's Degree required 

• 10+ years sales experience or other equivalent experience required

• Past leadership required