Channel Marketing Manager, FI & Associations

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.  Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.  We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.  Join our dynamic team and make your mark on the payments technology landscape of tomorrow. 

Job Summary

The Channel Marketing Manager will join the Channel Marketing Team, collaborating closely with the Senior Marketing Manager and reporting to the Director of Channel Marketing. This position will plan, develop, and execute partner and merchant acquisition marketing campaigns utilizing multi-touch, omni-channel campaigns via inbound and outbound marketing. 

The Channel Marketing Manager will collaborate with several different teams across the business on various marketing campaigns to accelerate the growth of our multiple partner channels throughout North America, including Financial Institutions and Associations.

This individual will create acquisition campaigns to accelerate growth and deliver highly qualified opportunities to multiple partner business development teams. This will include understanding sales cycles and value propositions, overseeing asset and content creation, and distributing cohesive campaigns leveraging an omnichannel approach. This individual will be responsible for executing programs and will report on metrics to recommend an optimal marketing mix.

Responsibilities

• Support the planning and development of account-based marketing prospecting and nurture campaign programs for the Partner Business Development organization to achieve pipeline and revenue goals.

• Plan and develop integrated marketing prospecting and nurture campaign programs for partner merchant portfolios to achieve pipeline and revenue goals.

• Support all aspects of campaign and communications activities, including planning, placement/publishing, obtaining stakeholder approvals, vendor execution, and reporting & analysis. 

• Evaluate new channels and scope vendors for new advertising and lead gen opportunities.

• Analyze sales records, research corporate and competitor information, identify trends, and estimate market development and potential for prospects.

• Deliver marketing campaign results and related marketing activities to stakeholders with data from tools such as Google Analytics, Marketo, Salesforce, and Tableau. Performs overall analysis of marketing activities and metrics from marketing campaigns to enhance future programs. 

• Work cross-functionally in and outside of the marketing organization, including Product Marketing, Creative Services, Channel Marketing, Marketing Technical Ops, and Sales to deploy and optimize revenue-generating programs.

• Build strong business partnerships with constituents internally and externally throughout the company including marketing, sales, client relations, product management, executives, HR and parent company team members to develop corporate messaging.

• Be a partner to the digital marketing team, advising on business and campaign goals while working with them to identify optimization opportunities.

• Work with Marketing Technical Ops to ensure campaigns are set up correctly, with proper attribution tags, and tested prior to deployment.

• Support the execution of partner and merchant acquisition special events, trade shows, and webinars.

Job Requirements

Minimum Qualifications

• Bachelor's Degree in Marketing, Advertising, Communications, Business or related field

• 2-5 years relevant work experience in financial technology, B2B SaaS, or general software or payments industry experience

• Proven ability to work in a fast-paced, complex environment is a must.

• Proven track record of building and executing highly engaging and revenue-driven marketing programs

• Strong relationship builder and high collaborator with sales, marketing leadership, and other stakeholders.

• Solid experience working with new tools and vendors to deliver best-in-class customer acquisition in all stages of the sales funnel.