Marketing Associate

At FANUC America Corporation we are passionate about our customers, our employees, and the work we perform. We maintain a workplace where individuals can be proud of, where talents are embraced, and results are encouraged and supported.

We are looking for talented people who value integrity, informed decision-making and collaboration. If you believe you are one of those talented people and are interested in being considered for a career at FANUC America, we invite you to apply today!

The Tradeshow & Events Associate will support marketing efforts by coordinating trade shows and events to ensure FANUC America Corporation achieves:

• Successful execution and strong lead generation
• Industry-leading technical content and displays
• Comprehensive evaluation of event effectiveness based on cost, engagement, and attendee metrics for future planning

The ideal candidate is highly organized, detail-oriented, proactive, and energetic, with proven experience in fast-paced environments. They should excel at coordinating, planning, and executing events efficiently and effectively.

Primary Responsibilities will include:

• Budget Management:
  • Monitor and track marketing budgets by preparing monthly expense reports for all marketing activities to ensure accuracy and alignment with goals.
• Procurement:
  • Handle purchase requisitions for all corporate marketing-related.
• Lead Management:
  • Maintain Dynamics Marketing Portal website lead dashboard verifying leads for sales.
  • Coordinate tradeshow campaigns in CRM and iCapture tool to track leads from tradeshow.
  • Analyze leads after tradeshows including identifying demographics on tradeshow leads, including find primary industry, distance traveled, key accounts, etc.
  • Maintain data standards and integrity, including managing data for marketing communication activities on all platforms.
  • Upload of contacts in CRM.

• Tradeshow & Event Support: Assist with planning and executing more than 20 corporate tradeshows and events each year, ensuring smooth coordination and Key tasks include:
  • Securing booth space, reserving hotel room blocks, and registering.
  • Managing timelines and key milestones for each event.
  • Preparing staffing plans and coordinating hotel reservations for participants.
  • Working with Finance to ensure compliance with reimbursement policies by location.
  • Supporting budget planning and expense tracking for tradeshows.
  • Managing inventory of tradeshow attire through the FANUC e-store.
  • Communicating all essential event details to all attendees.
  • Coordinating with project managers to order utilities and labor from general contractors.
  • Preparing detailed show manuals and scheduling online training sessions for major events.
  • Obtaining API details from show management and working with lead vendors to configure and update lead forms for accurate and timely lead communication.
  • Reviewing and validating invoices from show management and contractors before submitting payment requests.
  • Submitting payment requests and coordinating with Finance on payment.
  • Leading and supporting select tradeshows, internal events, and customer-focused events as needed.
• Support lead management system operations, including data cleanup, lead assessment, and process optimization, etc.
• Provide support for marketing initiatives beyond event coordination, including special projects and additional duties as assigned.
• Ability to travel (~15%) by car/airplane to support department needs as needed.

Ideal candidate will have the following experience and education:

• Bachelor’s degree or Associates degree in business, Business, Communications, Marketing or related field with relevant experience.
• Minimum one year of experience planning and coordinating business preferred.
• Proven proficiency in Microsoft Windows, MS Office Suite (Word, PowerPoint, Excel), along with strong skills in web-based applications.
• Demonstrated ability to manage administrative tasks and organize workflows ef