Manager, Digital Consumer Experience & E-Commerce (DCXE)

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Manager, Digital Consumer Experience & E-Commerce (DCXE) leads the strategy, planning, and execution of digital marketing campaigns and destination programs across Universal’s web, app, and online store platforms for Universal Studios Hollywood. This role ensures guest-first digital experiences are consistently delivered, meet business objectives, and evolve with platform capabilities. Balancing strategic planning with hands-on execution, this role drives cross-functional alignment, upholds delivery standards, and champions ongoing improvement.

Responsibilities

Digital Strategy & Experience Planning

• Own the development and communication of digital strategies and tactical execution plans for major destination initiatives and campaigns across websites, mobile apps, and online stores, ensuring alignment to business goals, guest needs, and cross-channel cohesion.
• Oversee and guide team members in the creation of Strategic Input Documents, including journey maps, SEO and personalization strategies, page planning, and user flows, ensuring seamless integration of campaign and destination content into the broader Universal digital ecosystem.
• Lead cross-functional forums (e.g., program briefings, brainstorms, introspective) to shape guest-first digital experiences, foster alignment, and ensure holistic representation of digital priorities across marketing and technology teams.
• Partner with Content, Analytics, and Marketing to translate strategic priorities into actionable digital deliverables and cross-platform implementations.
• Direct the testing strategy across campaign areas, including the design, prioritization, and analysis of A/B, usability, and personalization experiments. Share learnings across the team and ensure integration of winning variants into best practice templates and standards.
• Stay ahead of competitive and industry trends in digital experience, marketing technology, and e-commerce, and leverage findings to influence roadmap planning and future capabilities.
• Partner with digital production scrum teams and DCXE Programs to define and communicate requirements for enhancements page type templates, components and other digital tools based on both business needs and emerging guest behaviors

Campaign & Program Execution

• Oversee the execution of digital marketing campaigns and destination programs across Universal’s web, app, and online store platforms, ensuring timely delivery, cross-channel consistency, and alignment to business goals.
• Maintain visibility into campaign status and delivery risks, identifying blockers early and collaborating with cross-functional teams to resolve issues and maintain momentum.
• Provide strategic and tactical oversight of digital proof creation, QA, and approvals, ensuring campaign materials reflect creative strategy, technical requirements, and guest experience standards.
• Lead stakeholder engagement during campaign production, including moderating feedback loops, representing DCXE priorities, and managing input resolution across teams.
• Lead launch readiness calls for assigned initiatives; ensure alignment across partner teams, facilitate issue resolution, and confirm deployment preparedness.
• Monitor live campaigns and digital properties for performance issues, broken elements, or guest-fac