GTM Product Marketing Director

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

Role Description

We are looking for a self-starting, team-orientated, and passionate Product Marketing leader to own the GTM strategy. You will be the voice of sales and translate the needs of these businesses across marketing, sales enablement, product, and field teams. You will impact a wide variety of initiatives that support pipe generation and help drive deals to close for our teams. The ideal candidate will have a passion for navigating ambiguity, driving clarity, influencing, and potentially managing a team.

You will have demonstrable expertise in all areas of product marketing — product positioning & messaging, planning and segmentation, customer & competitive intelligence, etc. You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. Strong presentation skills, executive presence and ability to deal with ambiguity.

Responsibilities

• Be the Cloud Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific product line that you represent and lead the product launch plans

• Build a product enablement strategy that effectively communicates the value prop to sales and customers

• Partner closely with strategic events team on how product shows up across 3rd party and proprietary events

• Lead your team to define differentiated, clear and customer-centric narrative, value props, positioning and messaging.

• Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation

• Develop, package, and deliver relevant sales training material, making it easy for sales to understand our product offerings

• Define repeatable Sales Plays and high-quality content, while aligning to supporting marketing campaigns

• You’ll look at everything the Product Marketing team produces with the lens of a Sales rep and translate our marketing & industry-focused initiatives into actionable programs to help drive growth.

• Drive the creation and delivery of thought leadership content, webinars, blogs, events, and case studies to drive the message

• Confidently deliver presentations to audiences of all sizes

Required Skills:

• 9 years of experience in product marketing, sales, or go-to-market background

• Experience leading and inspiring a team of marketers.

• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers

• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders

• Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.

• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.

• Ability to strategize and craft compelling messaging and positioning for technology products.

Preferred Skills:

• Experience with