Identity Security Campaign Strategist

Company Description

About CyberArk:
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.

Job Description

CyberArk is seeking a Campaign Strategist, reporting to the Director of Identity Security Campaigns, to support our cross-solution campaigns. The Identity Security Campaign Strategist is a critical role, designing and delivering effective campaigns and programs to educate the market and drive demand for our solutions worldwide. The ideal candidate is a strategic thinker, applying a data driven mindset to developing and executing leading edge Omni Channel integrated global campaigns. This person is an excellent communicator with a passion for building consensus across a wide variety of organizational stakeholders, achieving alignment on goals and cohesive execution of the GTM plan.

This is an exciting opportunity for a creative marketing professional who is a self-starter with broad experience across a variety of marketing disciplines and channels, and an understanding of how to bring these channels together in a cohesive brand experience across marketing campaigns and programs.
 

• Own strategic planning and execution of cross-solution integrated marketing campaigns to reach a defined target audience. This could include digital programs, virtual events, ABX programs etc.
• Develop a deep understanding of the audience, including key personas, ideal customer profiles, and market drivers.
• Lead the content strategy in partnership with the corporate messaging and content marketing teams to develop thought leadership strategies, story arcs and agreed upon content deliverables to position CyberArk as an industry leader in Identity Security at every stage of the buyer’s journey.
• Write promotional content – eDMs/DMs, landing pages, ads, social media posts, etc.
• Build integrated campaign architecture and channel mix designed to lead the target audience along a cohesive buyer’s journey from awareness through adoption and expansion; selecting and executing tactics that will achieve target goals.
• Develop nurture strategy and framework in collaboration with marketing automation team to ensure maximum lead conversion.
•  Manage digital footprint and strategy related to supporting campaign objectives in partnership with the web, social and digital media teams.
•  Manage and coordinate the campaign implementation process, aligning with key stakeholders across marketing functions on roles, responsibilities, key objectives, timelines, milestones, and deliverables.
•  Maintain internal collaboration site, keeping available campaign materials and kits up to date and readily available for global activation by various teams and stakeholders.
•  Support sales and SDR enablement to ensure highly successful outbound prospecting motions, and a consistent messaging framework across every prospect interaction with CyberArk.
•  Partner with the channel marketing organization to deliver scalable repeatable programs to be executed through the channel to support shared business goals.
•  Document processes, create templates, publish program briefs and execution instructions.
•  Analyze and evaluate campaign performance, reporting to key stakeholders regularly and optimizing performance based on real time metrics.

##LI-EB1

Qualifications

• Experience in B2B Enterprise Technology Marketing, with a focus on building global EC/NC integrated marketing campaigns for a B2B technology company. Cybersecurity marketing experience is a plus.
• 5+ years of demand gen campaign experience and/or marketing program management experience.
•  Exceptional communicator, comfortable navigating large teams and operating cross-functionally with stakeholders.
•  Deep understanding of campaign creation, tools and platforms used across both digital and traditional marketing tactics.
•  A deep understanding of funnel conversion and campaign performance metrics, with the abilit