Marketing Operations Director
DonaldsonAbout the role
Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.
Our Mobile Solutions OE business unit partners with OEMs worldwide to deliver high-performance filtration and solve the world’s most complex filtration challenges. The Marketing Operations Director plays a critical role within our Mobile Solutions OE organization. The focus of this role falls into three key areas: strategy & leadership, cross-functional collaboration and operational excellence. Qualified candidates must be able to work a hybrid schedule at our Bloomington, MN office.
Role Responsibilities:
Strategy & Leadership
Develop and execute a comprehensive global marketing strategy aligned with Mobile Solutions OE growth and revenue objectives.
Inspire, coach, and scale a high-performing, globally dispersed team, fostering a culture of accountability, agility, and continuous improvement.
Provide vision and guidance for demand generation, lead management, and campaign execution.
Champion a culture of innovation, agility, and data-driven decision-making.
Embed value selling principles into marketing strategies to articulate Donaldson’s unique value proposition, enabling sales teams to compete on value
Leverage customer and market insights to ensure messaging, campaigns, and tools clearly address customer needs and deliver measurable business outcomes.
Cross-Functional Collaboration
Align with sales, product management, engineering, and marketing COE to ensure alignment of marketing programs with business goals and product roadmaps.
Lead go-to-market planning for account-based marketing, new product launches, and strategic growth programs.
Partner with Revenue Operations to create sales tools, playbooks, and content that drive value-based conversations across the sales cycle.
Collaborate with commercial teams to translate feedback into actionable marketing programs that improve satisfaction, retention, and loyalty.
Work closely with regional leaders to tailor global strategies to local market needs while maintaining brand and message consistency.
Serve as the primary marketing operations liaison to corporate brand, external vendor agencies, and marketing technology teams for systems integration and process alignment.
Operational Excellence
Establish standardized processes for campaign development, execution, and measurement across regions.
Integrate customer success stories and case studies into campaigns to demonstrate real-world value and outcomes.
Own and optimize global marketing performance reporting to track ROMI and KPIs across the funnel, from MQLs, campaign ROI to pipeline contribution and conversion.
Minimum Qualifications:
Bachelor’s degree in marketing, business, or related field.
8+ years of experience in marketing or product marketing.
5+ years of management experience, ideally managing global teams.
Preferred Qualifications:
- Graduate degree or MBA preferred
- Prior experience in B2B OEM markets, complex buying cycles, and channel strategies.
- Expertise in competitive positioning, portfolio differentiation, and market share growth strategies.
- Proficiency in defining and launching Global Marketing plan (Digital Campaigns, Trade Shows, Dealer/Partner Events, Product Launches, etc.)
- Proficiency in CRM platforms, Adobe Analytics, Marketo, ABM strategy and market intelligence tools
- Excellent stakeholder management and cross-functional collaboration skills.
- Ability to balance strategic vision with hands-on execution
- Strong budget management and resource allocation capabilities.
Travel: Up to 10%
Relocation: This position is not eligible for relocation assistance.
Annual Salary Range: $148,300 – $196,600.
Actual salaries will vary based on several factors including, but not limited to applicable work experience, training, education, performance.
In addition to the base salary, this position is eligible for:
- Annual incentive plan based on performance and company growth.
- Long-Term Incenti
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